menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Kenzo’s Virtual Aquarium Highlights The Danger Of Overfishing

Kenzo’s Virtual Aquarium Highlights The Danger Of Overfishing

Kenzo has created a pop-up installation in Paris with proceeds benefitting an ocean conservancy.

Daniela Walker

When models strut down the runway of Kenzo’s Spring/Summer 2014 fashion show last fall, it was clear that designers Carol Lim and Humberto Leon were making a statement.

‘No Fish No Nothing’ read the slogan on some of the sweatshirts, and it was announced that the label had struck up a partnership with Blue Marine Foundation, an ocean conservation group that focuses on the fight against overfishing. Now, Kenzo has launched a digital pop-up in Paris, where passersby can visualize the plight of fish and then donate to the cause by buying a sweatshirt.

The interactive pop-up shows a virtual aquarium. As viewers watch the fish swim around the screen, 30% slowly begin to disappear. But should a person then purchase a No Fish No Nothing item from the collection, some little fishes appear back in the aquarium as a symbolic representation of how the consumers funds will help keep fish in the world’s oceans.

The pop-up is a clever way for Kenzo to interact with its customers via social media, by creating a very shareable experience, while also aligning themselves with a cause which may garner them even more fans.

Kenzo
Source/Image: Fashionista

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
PSFK 2015

Live, Work, Play Better
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store