Macala Wright: What Will Happen When LA Crowdsources $1 Million For Social Change

Macala Wright: What Will Happen When LA Crowdsources $1 Million For Social Change

How a city created a roadmap to a brighter future.

Macala Wright
  • 13 march 2014

In 2013, the Goldhirsh Foundation launched LA 2050, an initiative to create a shared vision for the future of Los Angeles, and to drive and track progress toward that vision. LA2050 looked at the health of the region through eight key indicators and made informed projections about where Los Angeles would be in the year 2050 if the city continued operate and the people continued to live as they are now.

The Goldhirsh Foundation then launched the My LA2050 Grants Challenge for nonprofits and for-profits to apply for $1 million total in ten $100,000 awards.  The My LA2050 Grants Challenge proposals received 279 submissions from nonprofit and for-profit organizations. Collaboration was a key component of many applications, with 16 percent coming from multi-stakeholder applicants. Interestingly, 18 percent of applicants were social enterprises, offering innovative business models blending revenue generation with solutions to address the needs of our region. This indicates a trend toward the blurring of lines between nonprofit and for-profit entities, with increasing consideration of social enterprise as a route to solve social problems.

From the collective work of all those who participated, LA2050 has published, “Unleashing the Potential of Los Angeles: Submissions, Trends, and Impact from the My LA2050 Grants Challenge,” which highlights themes, promising ideas, and surprising trends that emerged across tall submissions.
The study revealed five key takeaways about the city’s inhabitants:
  1. Angelenos collaborate. The collaborative spirit of Angelenos was evident with a majority of submissions proposing to collaborate, and nearly one quarter of the proposals came from multi-stakeholder applicants.
  2. Angelenos are eager and ready to test new ideas. 44 percent of submissions were pilot stage projects, testing a new idea on a small scale in order to prove feasibility of a concept.
  3. Angelenos have a significant appetite for change in the way we connect with each other. 73 percent of submissions sought to increase / improve Angelenos’ daily connections with one another (where, when, and how).
  4. Angelenos are passionate about education. The majority of submissions applied under the Education category.
  5. 5. To identify creative, original solutions that are uniquely Los Angeles – ask Los Angeles. From pop-up artisanal villages to market makeovers, organizations submitted original ideas that felt distinctively “Los Angeles.”

The following eight different indicators help  paint a comprehensive picture of the region. Each submission
targeted one indicator from the LA2050 report.


LA 2050 hopes that the themes identified, city will further support and activities to improve the region and serve as a resource for funders and social innovators as we work together to build LA’s future. If we don’t like what the projections are saying about our future, then we as citizens, organizations, stakeholders, and policymakers can work together towards a more successful Los Angeles – one that empowers us and takes full advantage of the potential our region holds. Download the complete report for free here



Transformable Table Maximizes Utility In Small Spaces

Design & Architecture
Syndicated Yesterday

How Fashion Became All About Fonts

Why a new wave of designs have put typography front and center on your clothing

Retail Yesterday

GM And Audi Are Experimenting With Car Rentals In SF

The automakers are trying something new to capture the segment of urban dwellers who don't want to own a car


Get PSFK's Related Report: Future of Work

See All
Travel Yesterday

This Vertical Forest Hotel Will Improve The Air Around It

An architectural firm is creating a lush mountain lodging in China with so much greenery that it will actually clean the atmosphere

Related Expert

Andy Dunn

Retail Disruptor

Europe Yesterday

This Company Believes Insects Can Provide Biofuel To Power Our Future

A Polish group is testing out a new factory concept that can provide a source of renewable energy, and even serve space missions

Technology Yesterday

Music Venue Caters To Virtual Reality Events

Boiler Room has launched the first VR hub for content creators to capture special footage for the masses

Gaming & Play Yesterday

Automated Chessboard Lets You Play Against Anyone In The World

Square Off is an AI-powered board that can move the pieces on its own


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Technology Yesterday

Contraband Recorder Helps Those In Need Capture Captive Conversations

Designer Marianna Mezhibovkaya created the device to help prison inmates capture crucial evidence of abuse

Advertising Yesterday

A Compelling Brand Purpose Is Never Born In The Boardroom

Strategist and Designer Anna-Rae Morris shares why she believes all brands exist for a reason, and how Snapchat has upended our behavior

Fitness & Sport Yesterday

Editorial Roundtable: The Xs And Os Of Performance-Enhanced Sports

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats explain that we're only at the iceberg's tip of performance enhancement

Retail Yesterday

Kodak’s Smartphone Is Inspired By A Retro Camera

Ektra is an Android phone with a powerful lens aimed at photographers

Sustainability Yesterday

Modern Home Created Entirely Out Of Modular Shipping Crates

A project in Ecuador used the ubiquitous material to design a spacious and industrial-chic house

Retail Yesterday

Retail Concept Offers Food Hall Inspired Space For Online Brands

The store will offer a lower cost way for internet entrepreneurs to try physical retailing

Advertising Yesterday

Disney Retells Beauty And The Beast On Snapchat

In a partnership with LACMA, the entertainment platform drew from over 130,000 works in the museum's collection

No search results found.