NewsWhip’s experiment highlighted the articles most desired by newspapers’ readers.
Unless we are journalists ourselves, we almost never get a say in the type of content that’s published on the evening news, in weekly magazines, or in our daily newspapers. In order to bring back some democracy into media reporting and to highlight what subscribers actually want to read, NewsWhip replaced the actual front page articles of newspapers around the world with their most-shared stories.
The company wrote about their experiment on their blog and featured the substituted front pages side-by-side with the actual front pages of the news sites. They then replaced the headlines and the photos, but not the text and bylines, of newspapers like The Wall Street Journal, The Guardian, and The Toronto Star.
View some of the front page comparisons in the below.