menu

Pepsi Max AR Bus Shelter Stages Alien Invasions In London [Video]

Pepsi Max AR Bus Shelter Stages Alien Invasions In London [Video]
Advertising

The soft drinks brand used augmented reality to create amazing scenes.

Leah Gonzalez
  • 24 march 2014

Pepsi Max took over a bus shelter on New Oxford Street in London and surprised commuters with an “unbelievable” augmented reality experience.

The brand secretly installed augmented reality technology into one side of the bus shelter to make it appear as if crazy scenes were happening on the busy street beyond. The incredulous scenes included an alien invasion, falling fireballs, running tigers, killer robots, and more.

The “Unbelievable Bus Shelter” is part of the brand’s Unbelievable campaign and brought a little joy and fun to the commuters’ day.

Pepsi-Max-Unbelievable-Bus-Shelter-1.jpg

Watch the video of the campaign below.

Pepsi Max

+#advertising
+Advertising
+cities
+consumer goods
+Europe
+fitness / sport
+pepsi
+technology
+UK
Trending

Ford Mustang Buyers Crave Looks More Than Anything Else

Advertising
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

Fashion Yesterday
Entertainment Yesterday
No search results found.