menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Pepsi Max AR Bus Shelter Stages Alien Invasions In London [Video]

Pepsi Max AR Bus Shelter Stages Alien Invasions In London [Video]

The soft drinks brand used augmented reality to create amazing scenes.

Leah Gonzalez

Pepsi Max took over a bus shelter on New Oxford Street in London and surprised commuters with an “unbelievable” augmented reality experience.

The brand secretly installed augmented reality technology into one side of the bus shelter to make it appear as if crazy scenes were happening on the busy street beyond. The incredulous scenes included an alien invasion, falling fireballs, running tigers, killer robots, and more.

The “Unbelievable Bus Shelter” is part of the brand’s Unbelievable campaign and brought a little joy and fun to the commuters’ day.

Pepsi-Max-Unbelievable-Bus-Shelter-1.jpg

Watch the video of the campaign below.

Pepsi Max

PSFK Writer Leah Gonzalez
{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better:
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth