The auto company tempts car owners to trade their set of keys for a brand new, unreleased luxury model.
Even before the newest models are unveiled in the showroom, vast amounts of car enthusiasts are more than happy to offer big bucks for a vehicle they’ve only seen pictures of online. To give loyal customers a challenge worth raving about, Porsche partnered with ACHTUNG, a Dutch ad agency, to introduce an interactive platform where car owners can trade in their current set of wheels for the still unknown Porsche.
The Porsche “Blind Trade” was recently launched on March 3rd, and will release a new feature of the secret model every two days for the next three weeks. Car owners who are unafraid of what’s in the mystery box will have greater chances of receiving a new set of keys if they decide to participate early in the competition. The best part about this daring stunt is that the winner will drive away with a new ride, without dropping a single dime.
Since the site’s launch, more than 2,000 cars have already been traded for this yet-t0-be-released new Porsche models.
This classic gaming strategy that rewards high risk-taking is definitely one of the coolest marketing stunts to date, and even the promotional video packs a serious rush of excitement, check it out below.