PSFK’s Trending Topic: Fake Apps Serve As Social Commentary

PSFK’s Trending Topic: Fake Apps Serve As Social Commentary

Fake apps are popping up to offer social commentary on our startup, 'there's an app for that' culture.

Daniela Walker
  • 14 march 2014

Remember last month when Netflix announced it would begin drone delivery service? For about half a second, people thought it could be true, because nowadays, with startups promising mind-reading headbands and $600 inflatable bicycle helmets, it was almost believable. As a plethora of startups put forth more and more crazy and weird offerings, PSFK has spotted a rise in fake apps and startups, which are acting as a new form of social satire for the tech age.



Tindergarten, created by San Francisco-based developers Mustafa Khan, Parker Phinney, Arjun Adamson and Alex Cram, takes the concept of dating app Tinder, and applies it to kindergarteners. ‘After you learn to wipe, learn to swipe! Looking for your first crush or next sandbox playdate? We’ll find the perfect match!’ reads the website.

It features the profile of a six year old named Derek, who loves building forts and running through sprinkles. Seeing this app and it’s playful poke at Tinder, your gut reaction might be – that’s funny, but also that’s terrible. As for Khan’s motivations, he told PSFK:

The project kicked off after I began thinking about what’s next for the crazy world of online dating. Some people think Tinder is ridiculous and others find it useful. With this project, I was trying to offer a funny angle on the absurdity of how kids are forced to grow up so quickly nowadays. I figured somebody would create an app targeted at kids, so why not beat them to the punch and make fun of that idea.


Social Network Can Only Be Accessed When Users Are Drunk

LIVR is supposedly an app that users can connect to once they are considered drunk enough according to a breathalyzer test. The founders, Kyle Addison and Avery Platz (fake names according to Gizmodo) went through every effort to make it seem like a real app: there’s the twitter and instagram accounts, the official website and the startup ‘this is my great idea’ video. The fact that it was covered by so many media outlets (including PSFK) without much consideration of its veracity – despite the fact it encourages drinking to excess – shows how the startup culture of ‘there’s an app for that’ is so easily believed.

Screen Shot 2014-03-12 at 10.13.24 PM.png

Startup plans to grow artisanal salami from celeb DNA

Probably the weirdest and most socially biting startup of them all is BiteLabs, whose supposed intention is to make artisanal charcuterie from the cells famous people.

The project, whose founders are anonymous, seems to be a hoax – who would want to eat a salami blend made up of the DNA of James Franco, Kanye West, Jennifer Lawrence, and Ellen DeGeneres? Actually – maybe a lot of people and that seems to be the point. BiteLabs highlights Silicon Valley’s obsession with petri-dish meat, the ethics of meat production as well as our pervasive celebrity culture – every one loves JLawr so much, why wouldn’t they want to eat her?

Tindergarten // LIVR // BiteLabs


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