menu

Skrillex’s New Album Is A Mobile Game Easter Egg

Skrillex’s New Album Is A Mobile Game Easter Egg
Advertising

New music that's only available if you play some video games.

Ross Brooks
  • 13 march 2014

 

 

Musicians seem to be getting extremely good at marketing their latest releases in unconventional ways, and Skrillex is no exception. If you want to get your hands on the DJ’s latest album, Recess, then you’ll have to download a free smartphone game called Alien Ride (iTunes/Google Play).

The game doesn’t push any boundaries, but it’s amusing enough. After all, the point is to listen the music that comes with it, not just play a Skrillex-themed video game. A notification, complete with a link to preorder the album on iTunes, warns that the album will only be streaming through the app for a limited time.

skrillex-recess-alien-ride-album-release-app-2.jpg


Tim Smith, Skrillex’s manager, told
Rolling Stone that that earliest inspiration for the idea came from Nine Inch Nails’ 2007 album Year Zero. As part of its release, Trent Reznor scattered clues around the Internet and dropped thumb drives in random locations across the globe to spark interest in the upcoming album.

Download here:
iTunes // Google Play
Source: Kotaku, Rolling Stone
Image:
eastscene via Flickr

+#advertising
+#culture
+Advertising
+Alien Ride
+culture
+Culture
+fashion / apparel
+gaming
+Google
+mobile
+technology
Trending

NYC Announces A Massive $136 Million Creative Hub In Brooklyn

Cities
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Asia Today
Automotive Today
No search results found.