Songza Creates Playlists Based On The Weather
Playlists based on the daily forecast will appeal to your mood.
We’re all influenced by the weather, which in turn affects the kind of music we enjoy listening to – a phenomenon that hasn’t gone unnoticed by Songza. The music streaming recently partnered with The Weather Channel to include recommendations based on the current forecast.
Unlike existing playlists which were created for particular types of weather, the forecast-based playlists will draw on realtime data. “With new data provided by The Weather Channel, we can more accurately predict your context, helping you enjoy more sunsets and weather more storms,” said Songza CEO and cofounder Elias Roman in a statement.
The weather-based playlist will be available within the app alongside others such as “working out,” “unwinding,” and “looking at pictures of your ex.” On a day of bad weather it might be called “the thunderstorm,” when the sun’s out it could go by the name “sunny and psyched.”
This particular partnership comes on the heels of an announcement by The Weather Channel that it will start using its weather data to try and help brands predict consumer demand. Their Weather FX ad exchange allows countless companies to tap into realtime weather forecasting information to create products better-suited to a particular type of weather, along with more contextual services.