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Spotify App Turns Playlist Hogging Into Charitable Donations

Spotify App Turns Playlist Hogging Into Charitable Donations
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Guilty Pledgers takes the guilt out of demanding to hear your favorite music played.

Ross Brooks
  • 5 march 2014

Giving to charity is meant to feel good, and a new app for Spotify called Guilty Pledgers has figured out the perfect way to make that happen. The idea is that in exchange for a small donation, you’ll be able to add your favorite song to a shared playlist at the next house party you attend. Worthwhile charities get some money, you get to dance to your favorite track in front of everyone – it’s a win-win situation.

In order to throw a Guilty Pledgers house party, you just have to sign in on Facebook, after which you can make a donation starting from £2 ($3.33). The app also allows you to choose from more than 13,000 different charities available on the Just Giving website.

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“We think it’s a shame that guilt is often used cynically in charity marketing: make people feel bad, then ask them for money to feel okay again,” explains the Guilty Pledgers website. “We wanted to turn ‘offsetting guilt’ into something fun, where everyone gets to feel brilliant.”

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The Guilty Pledgers app was created by Andy Whitlock alongside Katy Theakston and Ben Tomlinson, two former colleagues from the London creative agency Poke. You can get hold of the app at the company’s website.

Guilty Pledgers

Source: Denver Post

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