Stella Artois Chalices Double As Rock Band Instruments [Video]
Four new glass instruments created by Andy Cavatorta and played by Cold War Kids.
The Stella Artois chalice is a prized possession for many beer drinkers, but thanks to a collaboration with MIT sonic inventor Andy Cavatorta, it could soon become the envy of art collectors as well. The Chalice Symphony also involved indie rock band Cold War Kids, and has resulted in four fully-functional music instruments inspired by elements of the iconic glassware
All of the instruments; known as the Hive, the Pryophone, the Star Harp and the Violina, will also be on display in a gallery setting on Manhattan’s Lower East Side for a limited period of time. While not everyone will be able to see them, you can still listen to the instruments in action on a new track from Cold War Kids called “A Million Eyes.”
Debora Koyama, Vice President of Stella Artois, described the project’s intentions:
All things beautiful require effort, determination and a dedication to artistry. And with the Chalice Symphony, we set out to highlight these principles showing that the Chalice is not only beautiful design, but can sound beautiful as well
For a taster of what it took to create the instruments, be sure to watch the following video:
The Chalice Symphony is a global campaign for Stella Artois debuting in more than 35 markets worldwide. Content and videos detailing the development of the Chalice Symphony instruments, interviews with Cold War Kids and Andy Cavatorta, images and more information can be found at the company’s website.
Source: Stella Artois