The fast food chain is mailing Samsung T404Gs to influencers that could ring at any time with the chance to win prizes.
To promote its new breakfast menu, fast food chain Taco Bell is mailing Samsung phones to its most loyal fans and influencers.
Those who receive the “Breakfast Phones” will be given various missions to complete to win prizes like free Taco Bell breakfast for a year, a Waffle Taco button-down shirt or hoodie, and a set of AM Crunchwrap sheets and hashbrown pyjamas.
The company’s new breakfast is launching on the 27th, but it has started mailing out the phones since March 19th.
There are no specific details just yet about the missions, and recipients of Breakfast Phones are advised to keep their phones within reach at all times because it could ring anytime.
Taco Bell worked with San Francisco-based agency DigitasLBi for the program.
Check out some of Taco Bell’s promotional Vine videos for its breakfast menu below.