Vibrating Jersey Lets Fans Feel What Players Do On the Field [Video]

Vibrating Jersey Lets Fans Feel What Players Do On the Field [Video]

The Alert Shirt transmits real-time tackles to a technology-outfitted jersey to simulate player sensations.

Ryan Gerhardt
  • 13 march 2014

All sports fans want to be as close to the action as possible. Now, the Alert Shirt makes it feel like you’re right on the field, next to the players.

Developed by Wearable Experiments (We:eX), a groundbreaking wearable technology company that combines fashion, function, and technology, the Alert Shirt is a revolutionary jersey for Australian football fans that allows them to experience what the players feel through a technology-enabled shirt.

We:eX, in conjunction with Australian broadcasting outlet Foxtel, and CHE Proximity integrated hardware, software, and apparel design to connect people to television viewing in a new way. The Alert Shirt takes real-time game data, transmits it to an app, sends that data from the app to the electronics in the jersey via Bluetooth, and finally converts the received data into sensations and impulses – based on collected test results – to mimic on-field action.


Billie Whitehouse, Designer & Art Director for We:eX and spotlight speaker at the upcoming PSFK Conference 2014 “Connecting the Unexpected,” shared her thinking behind the Alert Shirt:

Your favorite fan jersey just got technical. Alert Shirt is completely unlike any other jersey in the sports market. Wearable technology must be intuitive and seamless within our daily lives, enhancing our life experience while connecting us to other people and the world at large. Our new product is a major first step in the right direction.

While the Alert Shirt is certainly a new way to engage a television audience, the real benefit of its design, according to Co-founder and Technical Director Ben Moir, is “bringing the emotions, frustrations and joys of the active game to life in a way that we’ve never been able to experience before.”

What do you think; do you want to know how hard a football player can hit? It will be interesting to see if this product can evolve and adapt to other sports. To learn more about how the Alert Shirt works, check out the video below.


And click below to buy tickets to this year’s conference to hear more about We:eX.




The Story Behind How LYNK & CO Created A Car Brand From Scratch

Technology Today

Google’s Gyroscopic Camera Lets You Shoot VR Content On Android

The experimental device called Sprayscape takes photos inside a sphere to create 360-degree virtual images

Syndicated Today

Why Fashion Labels Are Moving Away From Overt Branding

New research suggests brand are shying away from logos and flashy displays


Get PSFK's Related Report: Future of Automotive

See All
Fashion Today

Scientists Have Developed A Furry Wetsuit Material Inspired By Beavers

MIT researchers created the lighter and warmer fabric to maximize speed in the water and to keep swimmers dry

Related Expert

Amit Zoran

Integration of Classical & Computational Systems

Advertising Today

Coca-Cola Has Created A Custom Gaming PC

Maingear developed a computer featuring a fully functional coke bottle water-cooling reservoir

Social Media Today

Chipotle’s New Weekly Show Broadcasts Over Snapchat

The Mexican fast food brand is trying to build goodwill with high school and college students through the social media platform

Media & Publishing Today

The NBA Is Filming Live Games With A Special Camera Just For Your Phone

Subscribers to League Pass can now access a feature called Mobile View, which is shot to be optimized for phones and tablets


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 26, 2016

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

AI Today

Film Touchingly Portrays The Challenge Of Relying On AI To Combat Loneliness

Director David Wilson takes viewers on a journey of the benefits and ultimate deficiencies of replacing human interaction with robots

Travel Today

Delta Lets Flyers Track Their Luggage From The Airplane To The Airport

The airline's new app allows customers to see exactly where their baggage is throughout their journey

Food Today

Chef Turns Invasive Species Into Delicious Sushi

Creator Bun Lai is adapting strange new ingredients for his menu, which responds to the ecological impact of overabundant creatures in the local environment

Gaming & Play Today

Build Your Own Subway System In This Minimalist Game

Mini Metro lets you design your own fully functional transit network, simulating the flow of urban commuters with pared-down visuals

Work Today

Keyboard Designed To Help Women Use More Assertive Language

The device is a commentary on gender roles in the workplace, and features easy access to "power verbs" that help reinforce a habit of being direct in writing

Arts & Culture Today

Spanish Artist Dreams Up What Animals Would Look Like In Modern Clothing

Yago Partal's portraits depict the fantasized style preferences of creatures worldwide, from an Arctic wolf to a zebra

Fitness & Sport Today

New Data Technologies Make Hyper-Personalized Training A Reality

The Sports Debrief from PSFK Labs looks at how analytics tools are being developed to optimize human performance across all industries

Technology Today

IBM Watson Helps Grammy-Winning Producer Craft An EP

The computer system's data technology generated musical scores for Alex Da Kid's first solo project

No search results found.