menu

Wu-Tang Clan Will Only Release A Single Copy Of Their Super-Secret New Album

Wu-Tang Clan Will Only Release A Single Copy Of Their Super-Secret New Album
Advertising

Multi-million dollar recording housed in handcrafted silver-and-nickel box.

Ross Brooks
  • 27 march 2014

The Wu-Tang Clan wants to remind people that music is art, which is why they will only be releasing one copy of their new album Once Upon A Time In Shaolin, encased in a handcrafted silver-and-nickel box. Before it goes on sale, the multi-million dollar album will also go on tour through museums, galleries, and other art events.

Long-time group member, RZA, made it clear in an interview with Forbes that they want to do something unprecedented. “We’re making a single-sale collector’s item. This is like somebody having the scepter of an Egyptian king.” The hope is that the album will reach the same status as famous artwork from names such as Picasso and Da Vinci.

wu-tang-clan-once-upon-a-tme-in-shaolin-2.jpg

Another Wu-Tang memeber, Cilvaringz, has been in charge of the creation and marketing of the album for the past few years, and originally got the idea when Jay-Z was paid $5 million by Samsung to “leak” his album, Magna Carta. Security is now a key concern for the group, especially when the album goes on tour. “One leak of this thing nullifies the entire concept,” explains Cilvaringz.

Eventually, the album will go on sale, and could end up in the hands of a brand looking for a unique marketing campaign, or a private citizen who wants to release the album to the public. Apart from being an extremely original idea, the album will also prove an interesting social experiment to see how far people will go to listen to something kept this tight under wraps. Whether or not the Wu-Tang Clan can keep the album safe for the duration of the tour will be an interesting case study for the future of the music business.

Wu-Tang Clan

[h/t] Forbes
Images: NRK P3

Advertising
Trending

How Indiegogo Is Becoming An Adult Product Destination

Retail
Home september 23, 2016

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

Automotive september 23, 2016

Slick GPS Navigator Gives Directions To Moped Riders

This small, round device attaches to a sideview mirror to display maps for safer traveling

Trending

Get PSFK's Related Report: Future of Advertising

See All
Home september 23, 2016

A Clock That Beautifully Manages Your Information Overload

The wall-mounted timekeeper is made to help people maintain focus and stay up to date with their appointments

Arts & Culture september 23, 2016

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

Design & Architecture september 23, 2016

Design Firm Adapts Childhood Homes For Unemployed Young Adults

The studio has unveiled three prototypes of transformed living spaces for people forced to move back in with their families

Health september 23, 2016

These Chocolate Squares Claim To Reverse The Aging Process

A group of researchers from Cambridge University have developed a candy bar that promises to give you a youthful glow

Cities september 23, 2016

Food-Producing Architecture Competition Seeks To Better Feed Cities

A design challenge in Copenhagen highlights the need and beauty of urban farming

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 21, 2016

Everything I Know About Leadership I Learned Teaching 7th Grade Math

Bree Groff, Managing Director at NOBL NYC, shares her secrets for knowing your employees and enabling a team

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Health september 23, 2016

Wearable Monitors Sun Exposure To Prevent Sunburn

The clip monitors UV rays to make sure you're not receiving too much sunlight

Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

Culture september 23, 2016

This Exhibition’s Crowning Jewel Is An 18k Gold-Plated Toilet

The piece, titled 'America,' is meant to raise questions about the country's wealth inequality

Culture september 23, 2016

Match Up With Dates On Tinder Based On Your Music Preferences

A new partnership with Spotify lets people pair up based on shared tastes in artists

Entertainment september 23, 2016

Capture, Cut Up, And Configure Your World In 360 Degrees

To meet a booming 360 and VR video-capturing industry, a multimedia software company bolstered its media editing suite for 360-video creation

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Advertising september 23, 2016

These Trucks Drove Around In Circles For 24 Hours To Keep Time

The giant ticking clock was created by 14 Scania vehicles in a deserted airfield

Advertising september 23, 2016

Buy Movie Tickets Directly From Your Facebook Profile

The new feature is part of a campaign from Fandango to further imbed social media into the ticket vendor's digital presence

Asia september 23, 2016

Co-Working Space Brings The Calming Atmosphere Of Nature Indoors

An architectural firm in China has designed a new type of shared office that prioritizes the natural environment

No search results found.