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A Kitchen Hides In This Newspaper’s Classifieds Page

A Kitchen Hides In This Newspaper’s Classifieds Page
Advertising

Optical 3D illusion created from text and white space.

Ross Brooks

Creativity is a lot easier to inject into online advertising, but Colombia-based creative director Felipe Salazar has proven that newspapers still have some fight left in them with an ingenious 3D classified ad. The advertisement for HiperCentro Corona embeds a kitchen right into the page of the newspaper.

The ad using nothing but the clever arrangement of columns, text, and white space to create a 3D kitchen that appears to sink into the page. All of the other classified around it are fake, which makes it less likely that readers will get distracted.

felipe-salazar-3D-kitchen-newspaper-ad-2.jpg

Considering the fact that most people have developed a highly advanced case of ad blindness, there is still the risk of the clever classified being overlooked. Regardless, traditional publishing is an industry with a very fixed offering, which proves that creativity can find a home anywhere.

HiperCentro Corona

Source: AdWeek

Images: Felipe Salazar

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