A Kitchen Hides In This Newspaper’s Classifieds Page
Optical 3D illusion created from text and white space.
Creativity is a lot easier to inject into online advertising, but Colombia-based creative director Felipe Salazar has proven that newspapers still have some fight left in them with an ingenious 3D classified ad. The advertisement for HiperCentro Corona embeds a kitchen right into the page of the newspaper.
The ad using nothing but the clever arrangement of columns, text, and white space to create a 3D kitchen that appears to sink into the page. All of the other classified around it are fake, which makes it less likely that readers will get distracted.
Considering the fact that most people have developed a highly advanced case of ad blindness, there is still the risk of the clever classified being overlooked. Regardless, traditional publishing is an industry with a very fixed offering, which proves that creativity can find a home anywhere.
Images: Felipe Salazar