In Shanghai, Burberry Continues Its Streak Of High-Tech Flagships

In Shanghai, Burberry Continues Its Streak Of High-Tech Flagships

The Burberry Kerry Centre attracts and engages shoppers with weather-responsive facades and more.

Tiffany Nesbit
  • 16 april 2014

Today’s retail industry has evolved far past the traditional box store, incorporating cutting edge technologies and promotional techniques to lure shoppers in and convert them into brand loyalists. Burberry has proven time and time again their devotion to staying at the forefront of these trends. Their Beauty Box concept in London has an RFID-wired Digital Runway Nail Bar where shoppers can try on virtual shades, and Burberry‘s new flagship store in Shanghai doesn’t disappoint.

Next week, Burberry will open the Burberry Kerry Centre, its eighth store in the city of Shanghai. The flagship store’s exterior has an animated facade that reacts to changes in natural light and weather. Inside, select merchandise will have RFID technology that will trigger runway footage and product information in the dressing room, as mirrors turn into screens.


The Shanghai store is equipped with 130 speakers, 40 video screens, and the first in-store Burberry Beauty Room in the country. The Beauty Room will feature different color trends each month where shoppers can purchase items seen on the runway, as well as another version of the high-tech Nail Bar.

In addition, the store will have mobile checkout options and tracking technology, so sales associates can access a customer’s personal preferences and shopping history. All of this will be further enhanced by a collaboration with social platform WeChat, where customers will get exclusive photos, videos, and texts, as well as sneak peeks at runway shows and options to personalize products.


Though some of these technologies have been used in the brand’s Regent Street flagship in London, Burberry is committed to making a visit to this new location a comprehensive experience, saying they envision it to be “part event space, part entertainment hub, and part store.”

[h/t] The Drum, Fashionista


Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture october 21, 2016

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Future of Automotive

See All
Retail october 21, 2016

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Related Expert

Princess Reema Bint Bandar Al Saud

Women's Health, Education, Advocacy

Travel october 21, 2016

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment october 21, 2016

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI october 21, 2016

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 17, 2016

Home Depot Green Energy Expert: Americans Are Taking Control Of Their Power Use

Green tech expert Jennifer Tuohy discusses new home energy tech and developments for renewables in the US

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials october 21, 2016

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food october 21, 2016

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising october 21, 2016

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Work october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Retail october 21, 2016

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children october 21, 2016

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants october 21, 2016

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology october 21, 2016

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

No search results found.