New menu item is portrayed as a guilty pleasure.
Burger King is known for its beef burgers, which is why they have turned their new chicken burger offering into a “guilty pleasure.” The fast food chain in New Zealand wants its customers to “cheat on beef” in an actual Auckland motel complete with BK booths where they can dine in secrecy.
While the company wants people to “cheat on beef” as part of their #MotelBK campaign, it is still an advertising campaign at the end of the day, which is why sharing photos on social media was strongly encouraged.
— Anna of Oculus Rift (@AnnaGConnell) March 26, 2014
As pointed out by AdWeek, it’s a campaign that was first run a few years ago in the U.K. and United States, but is still new enough to work. It’s also the most recent in a string of advertising conquests by the New Zealand agency Colenso BBDO.
Here’s the 15-second ad that shows one man cheating on his beef as filmed by a private investigator: