Home decor brand’s innovative new campaign allows customers to design an entire apartment live on Pinterest.
With rental prices for apartments skyrocketing, many of us are forced to live in places that don’t have enough room to really allow us to reveal our personalities. Aware of that trend, ad agency Mother has just launched a brand campaign for CB2, Crate & Barrel’s more playful and less expensive home decor company, where they will be hosting a collaborative apartment design contest that lets anyone put in their two cents about decoration.
Beginning May 7th, CB2 will bridge social media and the real world by creating an apartment designed entirely on Pinterest, in real-time. Five interior decorators will pick out pieces for five different rooms and post them to Pinterest. The public will be able to vote on items for one hour each, before the winning pieces will be delivered and set up inside APT CB2 - a five room apartment located at 873 Broadway in New York City, which CB2 will be renting for the month of May. Designers will also incorporate vintage pieces of their choice to give the rooms a more lived in feel.
The apartment features a bedroom, living room, dining room, office, and rooftop patio, and the design team will consist of Athena Calderone (EyeSwoon), Ross Cassidy (Bravo’s ‘Million Dollar Decorators’), Caitlin Flemming (Sacramento Street), Justina Blakeney, Daniel Bear Hunley, and anyone else who chooses to cast a vote. In addition to the joy experienced by seeing your choices inside an actual apartment, one lucky voter will win their dream room from CB2, worth up to $5,000.
For more information, check out the video below.
[h/t] The New York Times