CB2 Asks Pinners To Decorate An Apartment In Real-Time [Video]


Home decor brand's innovative new campaign allows customers to design an entire apartment live on Pinterest.

Tiffany Nesbit
  • 29 april 2014

With rental prices for apartments skyrocketing, many of us are forced to live in places that don’t have enough room to really allow us to reveal our personalities. Aware of that trend, ad agency Mother has just launched a brand campaign for CB2, Crate & Barrel’s more playful and less expensive home decor company, where they will be hosting a collaborative apartment design contest that lets anyone put in their two cents about decoration.


Beginning May 7th, CB2 will bridge social media and the real world by creating an apartment designed entirely on Pinterest, in real-time. Five interior decorators will pick out pieces for five different rooms and post them to Pinterest. The public will be able to vote on items for one hour each, before the winning pieces will be delivered and set up inside APT CB2 –  a five room apartment located at 873 Broadway in New York City, which CB2 will be renting for the month of May. Designers will also incorporate vintage pieces of their choice to give the rooms a more lived in feel.


The apartment features a bedroom, living room, dining room, office, and rooftop patio, and the design team will consist of Athena Calderone (EyeSwoon), Ross Cassidy (Bravo’s ‘Million Dollar Decorators’), Caitlin Flemming (Sacramento Street), Justina Blakeney, Daniel Bear Hunley, and anyone else who chooses to cast a vote. In addition to the joy experienced by seeing your choices inside an actual apartment, one lucky voter will win their dream room from CB2, worth up to $5,000.

For more information, check out the video below.


[h/t] The New York Times


DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers


Get PSFK's Related Report: Future of Automotive

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Related Expert

Bethany Koby

Design, Education, Electronics & Gadgets

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 29, 2016

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)


Future Of Work
Cultivating The Next Generation Of Leaders

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.