The “Please, Don’t Be A Dick” e-book details how to maintain smooth creative-client relations.
Very aware of the tension between left- and right-brained people, branding agency We Are Goat recently put together a new e-book to help clients learn how to work efficiently and productively with designers. Titled “Please, Don’t Be a Dick,” the handbook offers detailed advice and guidelines for potential clients, as well as general information on graphic design, choosing the right designer, and how the holistic design process works.
The catalyst of the title and brainchild of the book sprouted during a meeting with a client, who boldly asked, “if I were to hire you, how would you want me to act as a client to be the perfect client?” We Are Goat responded that “there is no such thing as a perfect client, just please, don’t be a dick.” Fairly simple advice to start.
The manual outlines everything a client should expect in working with a designer – from how to better comprehend the design world and process, including myths, realities, research, development and evolution of ideas, to how to choose a designer based on objectives, pricing, attitudes and goals. For example, “Before contacting a designer to get a logo created or redesigned for you, it is best to understand why you need a logo designed or redesigned for you.”
While reading the guide won’t ensure that projects will come out flawless, it should make the process a bit smoother, and you’ll at least end up a bit less likely to unknowingly appear on sites like Clients From Hell.