Celebs with big fan bases now have an easy way to mobilize their followers to do something about climate change.
If you’re someone who’s concerned about the environment, it can be hard to make the leap from personal interest to full-blown activism. All too often, it’s difficult to determine which organizations are worthy of your donation and time, as well as how to share your concern with the world. Influencers like George Clooney and Lady Gaga have hundreds of thousands of social media followers, and wield immense power in that space compared to the average citizen.
#Climate is a new app that helps celebs spread a pro-environment message by taking the leg work out of researching causes and taking action. The non-profit platform finds legitimate organizations attempting to positively change the environment, and enables users to relate that information to their followers.
People like Bette Midler and Twitter’s Biz Stone are already using the app, and the number of users continues to increase. Once you download the app, just pick from a number of issues that are important to you, and then decide how often you want notifications pushed to your mobile device. #Climate will list topics which you can then share to Facebook or Twitter with the click of a button.
Founders Josh Felser and Steve Simitzis strongly believe that technology was created to solve human problems, and they hope to get the tech community and the rest of the world involved in the fight against climate change.