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Eat24’s Cross-Promotion Strategy Marries Marijuana With On-Demand Munchies

Eat24’s Cross-Promotion Strategy Marries Marijuana With On-Demand Munchies

Weed dispensary honors 24-hour delivery service with their own strain of pot.

Ross Brooks

24-hour food delivery services are the equivalent of the holy grail for many pot smokers, so it makes perfect sense that Eat24 would partner with the delivery-based medical marijuana dispensary, Vapor Room. With 10 different strains to choose from, it’s a move that also coincided perfectly with the ever-popular 4/20.

Some of the flavors on offer include Eat24 Blackberry Ice Cream Kush, Eat24 Purple Girl Scout Milk & Cookies, and the mind-bending Eat24 Jedi Slider Kush. A rep from the company told FastCompany the the move is a “friendly collaboration” between friends, rather than a paid sponsorship.

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“The wonderful folks at Vapor Room recently came to meet with us because they wanted to find the perfect pizza to complement a new strain of weed,” explains a post on Eat24’s blog, which oozes the company’s signature humor. “A couple foot massages and bacon stuffed quesadillas later, they surprised us with the highest honor a food delivery app could ask for: They wanted to name a strain of weed after us.”

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While the pairing could lead to something more serious (read: profitable) in the future, for now it just seems that Eat24 are overjoyed with their new selection of honorary weed. “We’re pretty sure that’s, like, the stoner equivalent of having a park bench named after you.”

Vapor Room / Eat24

[h/t] FastCompany

Images: Paul Evans via Flickr

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