Embedded Chips Can Now Answer The Question: Who Are You Wearing?
Awear device allows customers to buy the exact item they spot on the street.
If you happen upon a fabulous fashion find on a friend at a party or on the street, there are quite a few apps you can download that will pull up a similar item for you. Awear Solutions‘ app works a little differently however. It gives you product details on the exact item you scan.
Awear is a startup with the goal of digitizing the offline fashion world through hardware and apps. Entrepreneur Liron Slonimsky began work on the technology after being given the cold shoulder when she asked a stranger who made her bag. She had the idea to make fashion more accessible by use of embeddable clothing chips that work in collaboration with a companion app. Customers need only scan the item (from a radius of 30 feet) to receive product information, including the brand, price, places it can be purchased, available colors and sizes, and similar styles. Awear’s technology also provides a benefit for retailers. They are able to gather data and connect with their customers.
To test their product, Awear has teamed up with DKNY, who will be hosting an egg hunt in their NYC flagship store on Monday. Items will be tagged with chips and placed throughout the store. Guests will be instructed to download the app and pick one of 20 eggs on the screen. Mobile devices will then direct customers to the item by turning red to indicate nearness or blue to indicate you’ve gone too far. Only when the shopper is directly in front of the item will the full details be revealed.
Awear Solutions intends for their embedded chips to be the ‘missing link between social and retail.’ In addition to providing product information, the chips could eventually include washing instructions and act as an authenticity tester. Though the Tel Aviv based company is still testing their device, they plan to fully launch their chips by 2015.