‘Craft Entrepreneurship’ aims to teach people with low incomes how to sell their wares on the site.
Etsy’s Craft Entrepreneurship program aims to help low-income groups who have craft and manufacturing skills but are unsure of how to unlock their potential for supplemental income and flexible employment. The curriculum has six modules intended to be taught in person by experienced local Etsy sellers over the course of 2-6 weeks.
Each module includes hands-on practice on a personal Etsy.com shop and strategies for success across different platforms. One participant, Ingrid from the Bronx, had been giving knitted creations to family and friends but felt overwhelmed by the notion of being an entrepreneur. Since attending the program she has opened INGMade, which features a collection of knitted headbands and cowls.
The program will differ in each community depending on the specific needs to be addressed. However, in each case, it will be a collaborative partnership between a city, an Etsy team, Etsy, and the program participants. Having already partnered with Rockford, Illinois and New York City, there are now plans to expand to Santa Cruz County, Dallas, and Newark.