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GE Pulverizes Products To Demonstrate Its Rigorous Testing Process [Video]

Innovation

GE destroys items chosen by the crowd on its #SpringBreakIt tumblr.

Ross Brooks
  • 24 april 2014

Most people think beaches, bikinis, and beads when they hear the words Spring Break, but General Electric has a very different interpretation. To show how far they push the materials that go into their machines, they’ve put together the #SpringBreakIt campaign, which shows things being smashed, crushed, and blasted.

The company’s dedicated Tumblr page features fun facts and plenty of GIFs that show things being destroyed. Here’s a good one, “It would take the equivalent weight of 500 grizzly bears to bend carbon steel.”

springbreakit-ge.jpg

If you want to see things being destroyed by GE’s testing process, just Tweet using #SpringBreakIt, and the company will send you back a video of an everyday item trying to hold up under some serious pressure.

You can also see a trailer for the new campaign below:

General Electric

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+Innovation
+slow-motion destruction
+Spring Break
+technology
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