The GoodData encourages people to take control of their data for a good cause.
Browsing histories reveal more than just our online activity; they also offer up minute details about our personalities, interests, and demographics. That information can be extraordinarily valuable to a data broker, whose main purpose is to sell such information to marketers.
Founded by Marcos Menendez, The GoodData aims to help people take back control of their personal information, and use it for a good cause at the same time.
The GoodData is a co-operative owned by the members or the users providing their personal data, and the platform does plan to sell members’ information. However, instead of selling the data for its own profit, The GoodData will share proceeds with a non-profit organization called Kiva, which facilitates peer-to-peer lending in developing countries.
The platform lets users control their personal information by blocking browsing data that would be used by third-party trackers. Users will be able to control who gets access to their data, instead of enabling a free-for-all for 3rd party distributors and big brands.
The GoodData is currently on private beta and will be launching in the next couple of months.