Google Stories Guides Viewers Through Marseille At Night
An interactive digital experience takes viewers on an audio tour through the charming French city.
The latest clip in the ongoing Google Stories series shows the journey of Julie, an ‘urban storyteller’, in her exploration of Marseille. The engaging video demonstrates Julie’s use of Google technology, such as Search and Maps, as she discovers the city and documents the people and places she encounters, ultimately creating an audiowalk project called ‘Promenades Sonores.’ At the end of the clip, viewers are invited to continue the journey through an immersive digital tour, which is, in fact, the first ever ‘Night Walk’ with Google Maps.
The Night Walk takes viewers on a tour of Cours Julien, a Marseille neighborhood known for its street art and creative energy. Julie and Christophe serve as guides and point out hidden gems, such as particularly noteworthy street art. These ‘hotspots’ are tallied, and users can wander the city off of the marked path as well, thanks to 360-degree panoramic imagery. The experience was built using a variety of Google products, including a customized Google Maps integration that allows for smooth 360 degree navigation, and Google Knowledge Graph, which ‘adds contextual data and information pulled from the vast semantic database at [Google’s] disposal.’
The TV and digital experience is a collaboration between 72andSunny Amsterdam and Google Creative Lab. It is part of the Google Stories campaign, which aims to recount inspiring stories about how Google technology can augment our lives.