menu

What Would A Hot Wheels Track Look Like If Major Tech Companies Built One?

What Would A Hot Wheels Track Look Like If Major Tech Companies Built One?
Design

PSFK plays with a Hot Wheels track builder kits to give their inner DIY spirit some exercise. [Sponsored Content]

Nestor Bailly, PSFK
  • 2 april 2014

One of the joys of Christmas morning as a kid (besides voraciously tearing into large wrapped boxes) was getting to set up and play with all the make it yourself toys that were popular in the late ‘80s and ‘90s. Turns out, Hot Wheels—a favorite back then—is still around and designing new cars and tracks, the Track Builder being the latest edition. As some of the PSFK team recently discovered, it is still as fun to build them now as it was during childhood.

Having recently come into the possession of the Hot Wheels track builder kit, we thought it would be exciting and relevant to create some loops and runs representing popular notions about Facebook, Google and Apple. These companies have such huge reach and impact in the modern world that when they create something, or change something, it affects millions of people’s daily lives; they have achieved a place in the public consciousness that few other entities inhabit. So it seemed fitting that to bring Hot Wheels into the adult world we would make tracks about these integral fixtures.

Apple

hotwheelsapple1

The Apple track. Simple. Functional. Elegant. The epitome of ‘flat design,’ a term now synonymous with the company and its lead designer Jony Ive.

hotwheelsapple2

As easy as opening an app on iOS, the track’s launcher is the touchscreen ‘tap’ that gets it all going. Smooth sailing along a straight track represents the reliability of Apple’s walled garden mobile ecosystem that eliminates fragmentation and outside ideas deviating from the set path.

hotwheelsapple3

Speeding along, the car launches the spring-loaded plane just as quickly as a $400 phone can open Twitter. Flying high, the little plane remembers to tweet his regrets about not buying Apple stock in the late 90’s when his whole family foretold the end of the company, but he still believed in it.

Facebook

hotwheelsfacebook1

While Apple’s track represents simple design elements, we decided the Facebook run should follow the trajectory of an average status update. Starting at the top of the Track Builder 5 Lane Tower, which represents two users posting about a minor life event, the track races down mimicking the downward emotional spiral of the need for social validation.

hotwheelsfacebook2

Racing down the track and picking up speed, the two users’ posts start to gain comments and likes. But one reaches 10 likes before the other, hence the yellow ring of fire, prompting the other to go back and edit the post with loopy language of the Quick Kick Loop. LINK This reversal causes a turnaround in engagement that rockets the user’s post forward through the Like-powered loop and makes it first to the finish line of ego satisfaction.

hotwheelsfacebook3

Google

hotwheelsgoogle1

Next we brought on some helpers for the longest run of them all, the Google track. This traces a lunch break adventure on Google+ and the omniscient search engine. Starting things off, agreeing to link Google+ and YouTube together sends the car flying down the track from the tower into the loop-the-loop that puts a real name to all those YouTube comments written over the years.

hotwheelsgoogle2

Flying out from that regretful forced choice, the car makes a banked turn through the Curve Pack towards a new tab and opens Google+, here represented as a rubber band-powered launcher. Through its suggested hashtag system, the Google track pushes the car towards the hill of Future of Retail content on PSFK, having previously tracked the car’s activity and searches to know that it has an interest in retail innovation.

hotwheelsgoogle3

Turning around again through some more amusing content, the car reaches the home stretch of cat GIFs and celebrity top 10 lists towards the finish line of a lunch break well spent, ending in the launch of a new search for ‘How does Google autocomplete know exactly what I wanted to type.’

hotwheels1

But in all seriousness, we had a good time playing with the track builder, which just goes to show that creative toys meant for kids can be enjoyed by all ages. They can even be tools to solve certain creative challenges. Anyone can create their own tracks online using the digital Track Builder game and purchase their creation here.

Since 1968, Hot Wheels has been passionate about creating thrilling vehicle experiences through innovative product and content. Hot Wheels is the #1 vehicle property in the U.S. producing the coolest cars imaginable. Hot Wheels began as 16 – 1:64-scale die-cast vehicles; today, it has evolved into a global brand for boys of all ages with licensed apparel, digital content and Team Hot Wheels, a real-life race crew of professional drivers performing over-the-top stunts.

Design
Trending

Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Culture
Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color

Trending

Get PSFK's Related Report: Future of Automotive

See All
Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Yesterday

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 26, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Yesterday

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Automotive Yesterday

Volvo’s Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

The fully-automated vehicles are part of a development project to help improve safety for workers

Op-Ed Yesterday

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Yesterday

Mischievous Drone Will Drop Paint-Filled Balloons On Targets Of Your Choosing

A German photography team developed the flying device to accurately deliver a payload wherever needed

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Fashion Yesterday

100 Backpacks Made For The World’s Top Influencers

Heineken and TUMI have collaborated on a unique custom NYC-inspired bag

Financial Services Yesterday

This Peer-To-Peer Insurance Company Is Powered By Bots

Lemonade is a new product designed to lighten the paperwork and provide instant, helpful service when needed

No search results found.