menu

IKEA Goes On An Extreme Home Makeover Tour [Video]

Advertising

Setting out to change the lives of US families with a road tour and video series.

Lara Piras
  • 14 april 2014

Furniture company IKEA, which calls itself the Life Improvement Store, is embarking on a new project to make the lives of a lucky group of Americans change for the better.

The Swedish brand set five American employees on a yearlong road trip to give families in need a home makeover using merchandise from the local Ikea store. The tour will run through cities such as Atlanta, Baltimore, Washington and Philadelphia and will involve the teams helping with the planning, decorating and assembling the furniture for the the makeover rooms.

2.jpg

The campaign, titled Ikea Home Tour, is being made into a documentary series to be produced by creatives within the IKEA head office. It will air on a special YouTube channel. It will have its own hashtag, #IKEAHomeTour, and be promoted via the brand’s Instagram and Twitter feeds.

The team behind the project also aims to highlight the company’s ethics and use it to make consumers understand their appreciation for diversity in America. For example, one of the first episodes to air will feature a male couple from the Bronx who are about to get married.

Leontyne Green Sykes, Chief Marketing Officer at IKEA U.S., explains the thinking behind the idea: “We wanted to reach even more consumers with our different solutions and demonstrate the unique ideas we have at Ikea to make everyday life at home better.”


Watch the trailer below and subscribe to the Ikea
Home Tour YouTube channel by clicking here.

[h/t] NY Times, Phillymag



Trending

Genetics Startup Is Working To Create A Completely Personalized, DNA-Based Range Of Products

Health
Retail Yesterday

Store Technology Expert: Why Retailers Must Invest In Store Associates

Jan Kotowski, Head of Product at Tulip Retail, shares his thoughts on how retailers should be preparing for the future

Travel Yesterday

United Airlines Launches An Updated Business Class Program

The new Polaris product prioritizes customer service and updated modern amenities

Trending

Get PSFK's Related Report: Future of Retail 2017

See All
Design & Architecture Yesterday

Video Explores Complex Museum Architecture

A mini video gives a quick overview of the most beautiful cultural buildings built

Sustainability Yesterday

Smog Vacuum Turns Pollution Particulates Into Unique Jewelry

A large device was installed in Beijing that sucks up smog and compresses it into small centerpieces atop jewelry

Related Expert

John Sanei

African retail and tech trends

Experiential Marketing Yesterday

PSA Fashion Line Shines A Light On Victim Blaming

YWCA Canada is using fashion and sexist tweets to highlight how often we as a society blame the victim in cases of abuse

Syndicated Yesterday

What PSX 2016 Tells Us About The Modern Games Industry

Nostalgia and big brands are defining how the console market is being shaped

Mobile Yesterday

VP: Why Messaging Apps Are Issuing In A New Era Of Commerce

Matt Johnson discusses how mobile messaging commerce is creating a different modality for interaction between retailers and consumers

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Technology Yesterday

The PSFK Holiday Gift Guide 2016

Based on a year of research by PSFK Labs, we curated a list of innovative and unique holiday gifts

Food Yesterday

Minute Maid Opens A Store That Sells Nothing

The beverage company opened a pop-up shop that encourages customers to write letters to their parents instead of buying a gift

Entertainment Yesterday

Samsung And Viceland Partner For A Virtual Reality Documentary On The Syrian War

The White Helmets film uses VR to immerse viewers in the everyday conditions of the war-torn country

Design & Architecture Yesterday

These Designs Bring Modern Architecture To The Humble Birdhouse

Artist Douglas Barnhard has imagined a series of designs emulating the work of architects such as Frank Lloyd Wright and Joseph Eichler

AI Yesterday

Nine Technologies To Invest In When It Comes To Retail [Future Of Retail]

Retailers are leveraging assistive technology to help employees in their daily tasks and customers on the sales floor

PSFK EVENT

FUTURE OF RETAIL 2017
Conference Built Around Our Report Launch
BUY TICKETS

Travel Yesterday

Acura Cockpit Envisions The Future Of Autonomous Travel

The car brand has built a proof that offers a sneak peek of the self-driving vehicle experience

Retail Yesterday

How Artificial Intelligence Is Enabling Anytime Shopping & On-Demand Support

Retailers are leveraging advanced technology to relieve associates from mundane tasks, while better assisting customers

Cities Yesterday

NYC Map Calculates Economic Benefits Of Every Tree

TreesCount! maps all the greenery in the five boroughs and even figures out how much money it saves the city

No search results found.