Social Soul is an immersive digital exhibit that uses monitors and mirrors to create a 360 degree installation.
For this year’s TED conference in Vancouver, Delta Air Lines teamed up with experiential marketing agency MKG to create Social Soul, an immersive digital installation that let people experience what it’s like to be inside someone’s social media stream.
MKG worked with artists Lauren McCarthy and Kyle McDonald to create the installation which allowed people to see their Twitter stream in a large structure that shows their social media profile in a 360-degree display of mirrors, monitors, and sound.
Social Soul also allowed participants to connect with others through a custom algorithm that analyzed their Twitter stream and matched them with other TED attendees. After leaving the installation, users and their connected “Soul Mate” received a tweet encouraging them to connect and chat offline.
The project used seven different languages of code and a mix of generative audio and music composed in Live to create the unique experience.
Delta was the official airline sponsor of the conference and Social Soul was inspired by the company’s “Innovation Class” initiative, a partnership with LinkedIn designed to connect high-profile influencers with future business leaders at 35,000 feet.
Check out the video about the project below.