The Inspiration Corridor gives shoppers personalized selections based on a body scan.
For those of us conditioned by the ease and convenience of online shopping, heading to an actual mall can be a nightmare. We become quickly overwhelmed by not only the sheer amount of products and stores, but the idea of having to track our ideal item down without the help of bookmarks, tabs, or G-chat advice. Well, worry no more. A new installation attempts to merge the online and offline gap, helping bring more foot traffic to physical stores.
Created by DigitasLBi Paris and real estate investment company Klépierre, the Inspiration Corridor is a large booth that offers users a personalized digital shopping experience. Shoppers step into the booth and undergo a complete body scan, with the Inspiration Corridor taking note of their age, sex, and current ensembles. From there, it brings up digital displays of items located in that mall that you might be interested in, and could potentially buy on the spot.
Customers can use a touchscreen to mark tops and jeans they like and add them to their shopping bag, giving the technology a better idea of other products that might be right for them. And if you already purchased something earlier in the day, you can scan the item and have the Inspiration Corridor suggest complimentary clothing or accessories currently in stock at the mall. When you’ve found what you are looking for, the Klépierre mobile app will use the Apple iBeacon technology to pull up a floor plan of the mall and direct you to your selected items.
Though still a prototype, the Inspiration Corridor brings the best part of online shopping into the physical world. Check out the demo below to see the installation in action.
[h/t] Business Insider