menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

This Album Plays For Free If You Can Keep Its Mascot Dancing [Video]

Nid & Sancy promote their new music with an animated zombie that users must shake to hear sound.

Ross Brooks

To promote their new album, Nid & Sancy, the Belgium-based electropunk duo, teamed up with Lab101 to create the Cut Up Jeans Technique iOS app. Not only does it give listeners the chance to hear their entire new album for free, but it also requires users to dance along with a guy named R.A.N.D.Y.

R.A.N.D.Y. is a character inside the app that doesn’t enjoy calm environments, which is why you have to shake him consistently to get a reaction. For as long as you can keep him moving, you also get to listen to the band’s new album.

nid-and-sancy-cut-up-jeans-app-2.jpg

While it sounds like a lot of fun, the only problem is that Apple wasn’t inclined to agree. They
rejected it twice from the iTunes store for not being “useful enough,” and while the team at Lab101 made a few changes, they decided to abandon the idea because it was moving too far away from the original concept.

You can still see how it works, and get a taster of Nid & Sancy’s new album below.

Nid & Sancy

Post Image
Read More Tap to Expand
PSFK CONFERENCE 2015

Live. Work. Play. Better.
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store