The infamous drink shot gets a tech makeover aimed at youth.
It’s fair to say many millennials have had at least one shot of Jagermeister in their lives and if not have at least heard of the rather powerful cocktail the ‘Jager Bomb’ (a concoction of Jagermeister and Red Bull). It’s definitely a well-known brand, according to the Chief Executives, it’s the seventh-largest premium spirit brand in the world. The marketing brains behind this popular spirit are now on a mission to make the German brand a little more tech savvy.
Jagerbonds is their new app offering that captures every element of a night out, be it a Birthday, engagement party or a Saturday night ritual. The app has the ability to document and collate pictures, videos, status updates, likes, shares and comments from the whole group’s social media feeds, be it Instagram, Facebook or Twitter and transform them into a 30-second video reel reproducing all the shenanigans of the group’s night out.
The video is also accompanied by songs to further encapsulate the essence of the night from bands such as Fall Out Boy, Eli Young Band, and Paul Oakenfold and other musicians popular with the millennial generation. The app also gives this target group, who generally have the fear of missing out, a chance to feel part of the night, even if they weren’t there and ensures they don’t get left behind on all the gossip.
Executive Vice President of marketing Adam Rosen explains the thought process,
“We are always trying to think of innovative and exciting ways from a marketing perspective to connect with our consumers, and the key consumer is looking at beverages in a different way because everything is so based in mobile and being digital first and mobile first. We knew we wanted to be there, but we had to do it in a Jagermeister sort of way, which, from a consumer perspective, means a shot in one hand and a phone in another.”
Download the app here.