Lego Documentary Explains Our Cultural Obsession With The Playful Bricks [Video]
Watch how Lego has made an enormous impact on societies around the world.
- 25 april 2014
Legos have been a cultural phenomenon since 1973. Over the years, the bricks and mini-figs have been on movie posters, album covers, in short films, books, and even led to a working roller-coaster. In February, a Lego movie was released that not only put the company back into the limelight but also helped Lego become the most profitable toy company in the world. Lego execs estimate that people spend five billion hours a year playing with them, and the company doesn’t appear to be slowing down anytime soon. Despite all of the commercial success, there remains a lot of mystery around the brand. Part of the reason may be that Lego has never officially endorsed any films or documentaries, until now. ‘Beyond The Brick: A Lego Brickumentary‘ debuted at the Tribeca Film Festival this week, the first documentary to ever garner Lego’s seal of approval.
‘Beyond The Brick’ is a 94-minute documentary that was directed by Oscar winner Daniel Junge and Oscar nominee Kief Davidson. This unique take on the larger ecosystem that surrounds Lego explores the impact the bricks have had on our culture. In it, fans finally get to hear the official Lego story, from its beginnings to Lego fan clubs, to conventions, and even Lego’s therapeutic uses by people with autism. The film was created in hopes of getting people thinking. The directors said they want people to ponder why we use tools, and why this type of system is beneficial to enabling human creativity.
Tickets for ‘Beyond The Brick’ are still available for the screening taking place this Saturday at 1pm, and can be purchased here. Watch the clip below to get a sneak peek of the documentary: