menu

Homeless Awareness Campaign Shows People Would Walk By Their Own Family On The Street

Homeless Awareness Campaign Shows People Would Walk By Their Own Family On The Street
Advertising

Make Them Visible proves that we need to pay more attention to people living on the street.

Ross Brooks
  • 28 april 2014

It’s hard to help someone when you can’t even see them, but that’s the problem that faces today’s homeless. To prove just how blind we are to their presence, NYC Rescue Mission dressed up people’s families as if they were homeless, and set up a hidden camera to see if they would even notice them out on the streets.

The experiment is called “Make Them Visible,” and shows just how acclimatized we’ve become, as well as how easy it would be to overlook our own family if they were homeless. Created in collaboration with the agencySilver + Partners, production company Smuggler, and director Jun Diaz, it was hard for some people to accept, even though guilt wasn’t the aim of the project.

make-them-visible-nyc-rescue-mission-2.jpg

“The people were great. It wasn’t about indicting anybody. It’s not about the people we interviewed,” Diaz told FastCoCreate. “They’re all great in their own way; just people trying to get by in the city the best they can–but when they found out what it was all for, they got behind it. But we had to make it very clear that it could have been any of us. I’ll tell you, it would have been me.”

If you watch the video below and feel compelled to donate, you can do so over at the Make Them Visible website.

Make Them Visible

[h/t] FastCoCreate

Trending

What Material Research In Beirut Bodes For Our Waste Crisis

Design & Architecture
Technology Today

Umbrella Tells You Whether It's Needed Before You Go Out

Opus One was designed by former Samsung engineers and offers a weather forecast via the flashing LED on top

Sustainability Today

Biocomposite Skateboard Provides An Eco-Friendly Ride

The Uitto is an eco-friendly skate deck crafted from Norwegian wood fibers

Trending

Get PSFK's Related Report: Future of Automotive

See All
Work Today

Hyatt Honors Travelers With A 3D-Printed Statue Contest

The hospitality wanted to celebrate the people who go everywhere for work and make sure their tasks were not forgotten

Syndicated Today

High-Tech Replica Brings Prehistoric Art Within Reach

A £48m recreation of the Lascaux Caves in France will let visitors experience the unique place for the first time in decades

Related Expert

Jay Sidhu

Mobile Banking

Entertainment Today

Tripod Lets You Make Snapchat Videos Hands-Free

The Camkix kit lets you record wirelessly from any angle

IoT Today

GE Develops An Alexa-Enabled Table Lamp

The first in a line of interconnected home products will integrate Amazon's voice-activated system for smarter home living

Advertising Today

Spotify Mines User Data To Create A Global Ad Campaign

The series of billboards relays the feelings that people express through listening to music

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Yesterday

Creative Director: Navigating The New World Of Founder-Brands

Richard Smith, Creative Director at Sullivan, explains how visionaries like Elon Musk and Mark Zuckerberg approach their branding and why it’s important to apply brand thinking to founders’ products

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Social Media Today

This Collar Wants To Be The Bridge Between Human-Dog Communication

Inupathy claims to be world's first dog emotion visualizer

Retail Today

Commerce Expert: Why Brick-And-Mortar Shopping Can’t Be Replaced

Erin Armendinger, SVP of bio, explains the physical need of customers to experience certain products before buying

Fitness & Sport Today

Bicycle Hotel In Norway Makes Commuting A Breeze

The energy efficient space was designed to help the city of Lillestrøm get closer to their environmental goals by encouraging people to ride their bike

Fashion Today

Basquiat-Inspired Fashion Line Supports Emerging Talent

The late artist's estate has collaborated with New York label alice+olivia on a new range of designs

Retail Today

Why Personalization Is The Key To Customer Satisfaction

Andrew Blackmon of The Black Tux shares how the company is using machine-learning models to streamline the fitting process

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

Gaming & Play Today

Fidgeting Tools Designed To Help Creative Minds Focus

The DIDGETS Collection helps those who have anxiety or are restlessly moving to focus while they are working

Children Today

Helpful Robot Teaches People Of All Ages How To Code

The Root has coding expertise designed to benefit a wide range of people

Home Today

Sharing Service Connects Directors With Film Locations

Finding affordable places to film can be difficult, so GETset was designed to help creators easily find good locations

No search results found.