Homeless Awareness Campaign Shows People Would Walk By Their Own Family On The Street

Homeless Awareness Campaign Shows People Would Walk By Their Own Family On The Street

Make Them Visible proves that we need to pay more attention to people living on the street.

Ross Brooks
  • 28 april 2014

It’s hard to help someone when you can’t even see them, but that’s the problem that faces today’s homeless. To prove just how blind we are to their presence, NYC Rescue Mission dressed up people’s families as if they were homeless, and set up a hidden camera to see if they would even notice them out on the streets.

The experiment is called “Make Them Visible,” and shows just how acclimatized we’ve become, as well as how easy it would be to overlook our own family if they were homeless. Created in collaboration with the agencySilver + Partners, production company Smuggler, and director Jun Diaz, it was hard for some people to accept, even though guilt wasn’t the aim of the project.


“The people were great. It wasn’t about indicting anybody. It’s not about the people we interviewed,” Diaz told FastCoCreate. “They’re all great in their own way; just people trying to get by in the city the best they can–but when they found out what it was all for, they got behind it. But we had to make it very clear that it could have been any of us. I’ll tell you, it would have been me.”

If you watch the video below and feel compelled to donate, you can do so over at the Make Them Visible website.

Make Them Visible

[h/t] FastCoCreate


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