Paperboy Wine is easier to recycle and 85% lighter than a glass bottle.
When it comes to recycling, glass beats plastic every time, but paper is the real winner with a 91% recycling rate. To put this into practice, the packaging company Ecologic Brands joined forces with winery Truett-Hurst to create Paperboy Wine, an alcoholic delight served in stylish compressed recycled cardboard bottles.
Not only is PaperBoy’s carbon footprint 67% smaller than a traditional glass bottle, but it’s lightweight design also means that if the 207.7 million cases of wine shipped each year in the United States were made from cardboard, it would slash shipping costs and save the equivalent of 50,793,750 gallons of diesel.
Paperboy Wine isn’t just environmentally-friendly either, the bottle is also extremely convenient. At 1.9 pounds when filled, the bottle is 85% lighter than your average glass bottle. “Campers, hikers, and fishermen can carry this lightweight package and enjoy premium wine from a 750-mL bottle almost anywhere, collapsing it when finished for return to a recycling site,” CEO Phil Hurst said in a statement.
There are two wines to choose from, a 2012 Paso Robles Red Blend, and a 2012 Mendocino Chardonnay, both of which are available for around $15. The bottles also feature the retro branding art that was created by Kevin Shaw of London-based packaging design firm Stranger & Stranger – the same man who came up with the original concept.