‘Now Is What You Make It’ allows people to choose their own adventure within the online video.
With the World Cup fast approaching, many people around the world are focused on football- a fact Pepsi integrated into their groundbreaking interactive video ‘Now Is What You Make It,’ released last week.
‘Now Is What You Make It’ unites the football and music worlds in a choose-your-own-adventure video. The video begins with digital beat star Stony walking through the streets of Rio creating a song. He runs into pop singer Janelle Monáe and the 2014 Pepsi MAX all-star football lineup, who all add a different take to the song.
Just like Stony gets help from the football heroes, the viewer changes the story with the click of their mouse. The cursor changes at 11 points during the two minute video, allowing opportunities for viewers to unlock additional scenes has in 30 and 60 second spots, equating a potential four more minutes of film. The unlocked scenes include an impromptu Samba dance, an extended performance of Janelle Monáe singing David Bowie’s song Heroes, anda personalized autograph from Sergio Ramos. When the viewer reaches the end of the video, they see a list of all 11 additional scenes, along with notations of the scenes they have already unlocked, encouraging them to watch again, unlocking different scenes.
Following their 2012 music video for Chairlift, integrated production company m ss ng p eces teamed up with agency 180LA to create the video for Pepsi using interlude video technology. Scheduled to run in 100 countries, the video was directed by Jordan Fish and has a scope and scale that is larger than has ever been attempted in an integrated campaign, raising the interactive experience to the same level as a high-quality broadcast.
With the release of ‘Now Is What You Make It’, Pepsi has unleashed a new era of branded content: companies collaborating to create innovative audience experiences with dynamic filmmaking.
Now Is What You Make It