The beverage brand teams up with fashion designers and tech companies to produce their first fashion collection.
PepsiCo. has been a part of pop culture since its formation in 1965, manufacturing everything from food and beverage products to music and films. Their latest campaign, ‘Live For Now,’ has so far fostered a first of its kind interactive video, leading to a foray into fashion.
The capsule collection will launch on May 21st at 15 Bloomingdale’s locations across the nation. The products are the result of a collaboration between Pepsi and several fashion and technology brands, including Bang & Olufsen, Original Penguin by Munsingwear, Goodlife and Del Toro. The compilation will include 60 different items, including T-shirts, swim trunks, baseball caps, sneakers and even skateboards. Pepsi’s only rule was that all products incorporate Pepsi’s familiar red, white, and blue colors.
The designs were prompted by another Pepsi project called ‘The Art Of Football’ in which professional soccer players from around the world were paired with artists to create original pieces. That success inspired the brand to move into fashion, and if this project is successful who knows where they’ll go next.
[h/t] Fashion Times