Powdered Alcohol Is The New Adult Kool-Aid

Powdered Alcohol Is The New Adult Kool-Aid

New 'just add water' alcohol allows you to drink your booze on the go.

Tiffany Nesbit
  • 21 april 2014

If you’re lucky enough to catch a happy hour drink special, you can buy a drink for $5-$7, but if you’re at a bar or restaurant during other hours, you’re likely to spend between $10-$15 per drink. And that doesn’t include tax or tip. Alternately, you can add powdered alcohol- Palcohol– to a $2 bottle of water, and enjoy a drink for a fraction of the cost.


Palcohol is a patent-pending powdered alcohol mix that has just been given the green light by the U.S. Alcohol and Tobacco Tax and Trade Bureau, and is set to go on sale to the public this fall. It is owned by a private company called Lipsmark, and available flavors include R (Rum), V (Vodka), Cosmopolitan, Mojito, Lemon Drop, and Powderita (tastes like a Margarita).


According to the Palcohol website, creator Mark Phillips is an extremely active man. He didn’t want to be weighed down with a bottle of alcohol while biking, hiking, camping, or kayaking, not did he want to worry about the bottle breaking. Phillips thought the perfect solution would be a powdered alcohol, but he quickly discovered no such product existed. That was when he decided to invent one.

Phillips spent years researching and experimenting with the product, having consultations with scientists from across the globe. Eventually, he was able to create a powdered alcohol that comes in a small pouch weighing just under one ounce- small enough to fit in your pocket and take anywhere.


Palcohol should be mixed with five ounces of water or your favorite mixer, and has the same alcohol content of any standard mixed drink or shot of alcohol. The website states that it can also be added to food, after the food is cooked, such as adding Powderita to guacamole, Cosmopolitan to a salad, or V to vodka sauce. It will be sold anywhere alcohol is sold, and will require that the buyer is at least 21 years of age.

[h/t] Eater


Why The Apple Watch Is Taking Foot In The Restaurant Industry

Travel Today

Delta Lets Flyers Track Their Luggage From The Airplane To The Airport

The airline's new app allows customers to see exactly where their baggage is throughout their journey

Food Today

Chef Turns Invasive Species Into Delicious Sushi

Creator Bun Lai is adapting strange new ingredients for his menu, which responds to the ecological impact of overabundant creatures in the local environment


Get PSFK's Related Report: Innovation Debrief: Boston

See All
Gaming & Play Today

Build Your Own Subway System In This Minimalist Game

Mini Metro lets you design your own fully functional transit network, simulating the flow of urban commuters with pared-down visuals

Work Today

Keyboard Designed To Help Women Use More Assertive Language

The device is a commentary on gender roles in the workplace, and features easy access to "power verbs" that help reinforce a habit of being direct in writing

Related Expert

Jason Kilar

Digital Media, Distribution, Data

Arts & Culture Today

Spanish Artist Dreams Up What Animals Would Look Like In Modern Clothing

Yago Partal's portraits depict the fantasized style preferences of creatures worldwide, from an Arctic wolf to a zebra

Fitness & Sport Today

New Data Technologies Make Hyper-Personalized Training A Reality

The Sports Debrief from PSFK Labs looks at how analytics tools are being developed to optimize human performance across all industries

Technology Today

IBM Watson Helps Grammy-Winning Producer Craft An EP

The computer system's data technology generated musical scores for Alex Da Kid's first solo project


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 26, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Travel Yesterday

30-Year-Old Photographs Used As Travel Guides

A new photo series revolves around tracing the origins of images from the past

Children Yesterday

IKEA Is Letting Kids Design Its New Line Of Toys

The products are taken from fanciful drawings that showcase the imagination of those who use it most

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Health Yesterday

VR App Prescribed For Pain Relief

A pharmacy chain in Sweden is stepping away from tradition to develop a happy place for the pain-afflicted

Retail Yesterday

Banks Are Coming Together To Create A New Payment Network That Rivals Venmo

A number of financial institutions are collaborating to make a new person-to-person monetary system called Zelle for their customers

Media & Publishing Yesterday

Pocket Camera Aims To Facilitate The Struggles Of Live Streams

The Mevo helps resolve the complexities of streaming video with an intuitive setup and smart editing controls

Health Yesterday

Startup Believes Traceability Will Help Disrupt The Multivitamin Industry

Ritual is a daily supplement for women that traces every ingredient back to its source

Arts & Culture Yesterday

Photo Series Brutally Murders Some Of Your Favorite Fast Food

The portraits by artist duo Ilka & Franz do away with mealtime regulars in a way that is both beautiful and humorous

No search results found.