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Powdered Alcohol Is The New Adult Kool-Aid

Powdered Alcohol Is The New Adult Kool-Aid
Innovation

New 'just add water' alcohol allows you to drink your booze on the go.

Tiffany Nesbit
  • 21 april 2014

If you’re lucky enough to catch a happy hour drink special, you can buy a drink for $5-$7, but if you’re at a bar or restaurant during other hours, you’re likely to spend between $10-$15 per drink. And that doesn’t include tax or tip. Alternately, you can add powdered alcohol- Palcohol– to a $2 bottle of water, and enjoy a drink for a fraction of the cost.

palcohol-R.jpg

Palcohol is a patent-pending powdered alcohol mix that has just been given the green light by the U.S. Alcohol and Tobacco Tax and Trade Bureau, and is set to go on sale to the public this fall. It is owned by a private company called Lipsmark, and available flavors include R (Rum), V (Vodka), Cosmopolitan, Mojito, Lemon Drop, and Powderita (tastes like a Margarita).

palcohol.jpg

According to the Palcohol website, creator Mark Phillips is an extremely active man. He didn’t want to be weighed down with a bottle of alcohol while biking, hiking, camping, or kayaking, not did he want to worry about the bottle breaking. Phillips thought the perfect solution would be a powdered alcohol, but he quickly discovered no such product existed. That was when he decided to invent one.

Phillips spent years researching and experimenting with the product, having consultations with scientists from across the globe. Eventually, he was able to create a powdered alcohol that comes in a small pouch weighing just under one ounce- small enough to fit in your pocket and take anywhere.

palcohl-falvors.jpg

Palcohol should be mixed with five ounces of water or your favorite mixer, and has the same alcohol content of any standard mixed drink or shot of alcohol. The website states that it can also be added to food, after the food is cooked, such as adding Powderita to guacamole, Cosmopolitan to a salad, or V to vodka sauce. It will be sold anywhere alcohol is sold, and will require that the buyer is at least 21 years of age.

Palcohol
[h/t] Eater

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