E-Commerce Shop Accepts Eco-Friendly Actions As Currency
One Twine, funded by Recylcebank, sells sustainable and environment-friendly products.
Eco-friendly rewards company Recyclebank has launched a new online store that takes their “green” incentive program a step further by letting their members use their points to shop in the store.
Founded in 2004, Recyclebank rewards people for participating in environment-friendly actions with points that they can redeem for deals and discounts at local and national businesses.
Now with the launch of a new e-commerce website, One Twine, members can use their points to shop for eco-friendly and sustainable products in the store.
At launch One Twine featured over 400 products from 30 brands and Recyclebank plans to add more products into the mix.
The products are rated based on nine criteria that looks at the total environmental impact of the item. These criteria include factors such as whether the item was made with sustainable or recycled materials, if the item is recyclable, whether harsh chemicals were used, or whether the producers were treated fairly.
Icons representing the nine criteria are placed next to the item to make it easier for shoppers. The items can also be filtered by criteria to make it easier for shoppers to find something specific.
Recyclebank CEO Javier Flaim sees the new online store as part of the organization’s expansion efforts to encourage more people to live more sustainably.