menu

Restaurants Are Now Google Stalking Their Patrons

Restaurants Are Now Google Stalking Their Patrons
technology

Knowing more about their customers helps establishments improve their customer service and dining experience.

Leah Gonzalez
  • 17 april 2014


The idea that restaurants are taking to Google to do some reconnaissance on the names on their reservation lists isn’t new. In fact it’s been going on for some years now.

New York City’s Eleven Madison Park has been known to Google their guests to anticipate their needs and give them a positive dining experience that they won’t easily forget. Earlier this month, Grubstreet talked about what the restaurant and its staff do to make sure their customers get a highly tailored experience.The restaurant’s maître d’ Justin Roller looks up every name on their reservation list to find information they can use to improve their service. A bit of internet research helps him prepare if there are notable personalities coming to dine. He also takes note of details like anniversaries, birthdays, or even wine preferences and uses them to create more personal connections with their patrons when they visit the restaurant.

It seems the practice is picking up in other places as well. The Telegraph recently published an article by journalist Ed Cumming who wrote about his experience at the Holborn Dining Room in London. The restaurant was also reportedly researching the people booking reservations at their place and Cumming wrote about how he wanted to find out for himself. According to the maitre d’ James Murray, they do it to build relationships with local businesses.

Businesses and companies research their market and customers all the time, so it shouldn’t be a surprise that restaurants are employing a similar tactic to keep their customers coming back.

[h/t] The Telegraph
Header Image: Takoyaki_King CC BY 2.0

technology
Trending

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Op-Ed
Millennials Today

Why A Social Networking Site Decided To Rebrand

Meetup, a platform that connects like-minded individuals, has taken steps to stay relevant amongst millennials

Work Today

Editorial Roundtable: The People-First Workplace Should Borrow From Tradition

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX underline the old-fashioned ideas that deserve a place in the Future of Work

Trending

Get PSFK's Related Report: Future of Automotive

See All
Fashion Today

Handbags Crafted From An Old NFL Stadium

People for Urban Progress is an up-cycling program that tackles the waste problem of big demolitions

Europe Today

Architect Turns A Giant Smile Into A Public Exhibition

The structure offers visitors a new perspective of London and creates an immersive environment that integrates structure, surface, space and light

Children Today

Norwegian Kids Are Using Their Phones To Log Unsafe Street Conditions

Travel Agent is an app that gamifies the reporting of hazardous conditions to improve the safety of children's commute to school

Travel Today

Google Wants To Help You Plan Your Next Trip

A new app curates vacation itineraries and organizes reservation emails to take the work out of planning a getaway

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs Today

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Technology Today

Small Handheld Analyzer Checks Oral Hygiene On The Go

The breath-detecting gadget gives people a quick and easy peek into their dental health

Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color

Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Yesterday

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air

No search results found.