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Scent-Releasing Bubbles Could Be The Next Frontier For Advertisers [Video]

SensaBubble is a multi-sensory display system, which can project images and release smells.

Emma Hutchings

SensaBubble is a multi-sensory display system that can project images onto soap bubbles and release scents from them. This invention is set to be unveiled at the ACM CHI 2014 international conference later this month, and the technology could have applications in gaming, education and advertising.

Developed by a team from the University of Bristol’s Department of Computer Science, led by Professor Sriram Subramanian, the system generates scented bubbles to deliver information to people using different senses.

Bubbles are created with a specified size and frequency and filled with an opaque fog that is optionally scented. Their route is controlled, location tracked, and a visual display projected onto them. Sriram Subramanian said:

The human sense of smell is powerful, but there are few research systems that explore and examine ways to use it. We have taken the first steps to explore how smell can be used to enhance and last longer in a visual object such as a soap bubble.

You can check out the multi-sensory technology in the video below:


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