Limited run of 400 records will go ‘extinct’ unless they are digitally reproduced.
With less than 400 Sumatran tigers left in the wild, the Smithsonian’s National Zoo & Conservation Biology Institute has paired with American rock band, Portugal. The Man, to create an equally-endangered album. There are only 400 of the records, which are designed to degrade over time unless they are digitally reproduced.
Not only is the digital reproduction a metaphor for taking action to help protect the Sumatran tiger, but is also a unique way to raise awareness. There is a video that shows people how to digitize their record, while everyone else can get involved on social channels using #EndangeredSong.
It’s hard to imagine how quickly an entire species can go extinct, but creative ideas like this one help to make the plight of endangered animals much more real. The #LastSelfie campaign, which used Snapchat to illustrate the fleeting nature of an entire species, is another great example.
Lead Image: Elvis Payne via Flickr