To promote their Culture section, The Sunday Times and Grey London created a continuous ad without any cuts or edits.
Beginning with Rodin’s The Thinker and finishing with Daft Punk, the ad – which does not have any edits or cuts – moves through various iconic cultural moments. It was difficult for the Grey’s team to decide which references to use, but they settled upon the ones that will be the most talked about in 2014, and others that have been a part of the cultural conversation for hundreds of years.
Dave Monk, deputy executive creative director at Grey London, explains:
This is all about those iconic cultural images that we pin to our walls and that stick in our minds. We all have our favorites… but we wanted to take a snapshot of what’s making the headlines in 2014. Daft Punk winning big at the Grammys, the final series of Mad Men, and Tarantino are all over the media right now. These people and their work have left an indelible mark and we’ll probably still be talking about them in ten, twenty maybe even a hundred years’ time. The film is a respectful nod to it all.
The advertisement will run for the next month, as part of a campaign that promotes the revamped Culture magazine and is intended to spark discussion over cultural moments across genres.