How The Economist Brought Interactive Visualizations To Their Print Edition

The chart helps readers visualize the murder rate in Honduras, where one man in every 599 was murdered in 2012.

To visualize the murder rate in Honduras, The Economist created an
“interactive” print chart. Titled ‘Blood on the page’, it listed the odds of a man being murdered in one year, in Singapore, the United States, Brazil, South Africa, and Honduras.

the-economist-interactive.jpg

In Honduras, described as the world’s most violent country, one man in every 599 was murdered in 2012. The chart encouraged readers to stick the page on a wall, blindfold themselves and
throw a dart at it. The chance of the dart landing anywhere in the
different countries’ red boxes symbolized each countryman’s risk of
being murdered.

Over their lifetime, a Honduran man’s risk of being killed accumulates to one in nine. To bring that staggering statistic home to readers, it was equal to the chance of their dart landing anywhere in the chart box.

Sources: Co.Design, The Economist
Image: Imgur

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