menu

This Infrequent Flyer Club Has 18 Levels –And They’re All The Same [Video]

Advertising

Tigerair Australia's new campaign rewards anyone with a plane ticket.

Rachel Pincus
  • 11 april 2014


Stuck in our cramped economy class seats or salivating over the meals in first class, we’ve all felt that pang of jealousy. Unless you’re an elite card-carrying, points-earning frequent flyer, you’ve experienced the unfairness of it all. A new campaign by McCann Australia for Tigerair, however, pokes fun at these programs with a club for “Infrequent Fliers.” In effect, it’s just an email marketing list with discount fares, but the features built around it, such as print-it-yourself membership cards and online games, will make customers feel like they’re part of something greater.

Of course, one wouldn’t be an Infrequent Flyer without the requisite membership card. Tigerair and McCann have come up with no fewer than 18 membership levels, each one a satirical description of color, from “really dark black” to “hipster chino.” In the low-cost spirit, the cards have to be printed out by customers themselves on their home printers.

The website for the campaign also features a deliberately pointless flight simulator game, whose anti-competitive instructions include:

1. Grab the plane.
2. Move it around continuously for as long as you can.
3. If you stop moving (to sip tea maybe) your score will go down.
4. Submit your score.

The campaign will also include a more traditional series of TV and print ads that will describe what customers won’t get from the no-frills airline, from lounges to “tiny bottles of vino.” Check out the TV spot for the “very small lounge:”

[h/t] Creativity Online, Australian Business Traveller

Trending

Bicycle Hotel In Norway Makes Commuting A Breeze

Design & Architecture
Technology Yesterday

Umbrella Tells You Whether It's Needed Before You Go Out

Opus One was designed by former Samsung engineers and offers a weather forecast via the flashing LED on top

Sustainability Yesterday

Biocomposite Skateboard Provides An Eco-Friendly Ride

The Uitto is an eco-friendly skate deck crafted from Norwegian wood fibers

Trending

Get PSFK's Related Report: Future of Automotive

See All
Work Yesterday

Hyatt Honors Travelers With A 3D-Printed Statue Contest

The hospitality wanted to celebrate the people who go everywhere for work and make sure their tasks were not forgotten

Syndicated Yesterday

High-Tech Replica Brings Prehistoric Art Within Reach

A £48m recreation of the Lascaux Caves in France will let visitors experience the unique place for the first time in decades

Related Expert

DJ Roller

Explorer, Filmmaker, Visual artist

Entertainment Yesterday

Tripod Lets You Make Snapchat Videos Hands-Free

The Camkix kit lets you record wirelessly from any angle

IoT Yesterday

GE Develops An Alexa-Enabled Table Lamp

The first in a line of interconnected home products will integrate Amazon's voice-activated system for smarter home living

Advertising Yesterday

Spotify Mines User Data To Create A Global Ad Campaign

The series of billboards relays the feelings that people express through listening to music

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Yesterday

Commerce Expert: Why Brick-And-Mortar Shopping Can’t Be Replaced

Erin Armendinger, SVP of bio, explains the physical need of customers to experience certain products before buying

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Food Yesterday

What Material Research In Beirut Bodes For Our Waste Crisis

Might building furniture and lights out of rose petals and coffee grounds point to more sustainable modes of living, as seen in Beirut Design Week?

Social Media Yesterday

This Collar Wants To Be The Bridge Between Human-Dog Communication

Inupathy claims to be world's first dog emotion visualizer

Retail Yesterday

Basquiat-Inspired Fashion Line Supports Emerging Talent

The late artist's estate has collaborated with New York label alice+olivia on a new range of designs

Retail Yesterday

Why Personalization Is The Key To Customer Satisfaction

Andrew Blackmon of The Black Tux shares how the company is using machine-learning models to streamline the fitting process

Gaming & Play Yesterday

Fidgeting Tools Designed To Help Creative Minds Focus

The DIDGETS Collection helps those who have anxiety or are restlessly moving to focus while they are working

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

Children Yesterday

Helpful Robot Teaches People Of All Ages How To Code

The Root has coding expertise designed to benefit a wide range of people

Home Yesterday

Sharing Service Connects Directors With Film Locations

Finding affordable places to film can be difficult, so GETset was designed to help creators easily find good locations

Technology Yesterday

Adobe Is Teaching Machines To Copy Your Artistic Style

A new research project called Stylit uses a camera to mimic a drawing and reproduce the strokes digitally

No search results found.