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Being distracted behind the wheel of a car has real consequences.

Using your phone while driving might seem like a harmless act, but a brutal new PSA made by the Tombras Group proves that it’s anything but. Created for the National Highway Traffic Safety Administration, it shows a scene that we can all relate to — getting and reading a text while in the driver’s seat — right up until everyone’s lives are shocking cut short.

First things first, make sure you watch the video, but be warned that it might be upsetting to some viewers.

This particular video is base on the slogan, “U drive. U text. U pay,” and is probably the first of many different promotional tools that will make an appearance as part of Distracted Driving Awareness Month. The campaign encourages teens to promote the issue, and for those with any common sense, take a pledge not to use their phone while behind the wheel of a car.

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As pointed out by AdWeek, the police officer’s dialogue seems a bit redundant, and might even manage to detract attention away from the core message – portrayed perfectly in a no-nonsense way seconds before.

Tombras Group

[h/t] AdWeek

 

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