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Wilson’s New Basketball Tracks Players’ Every Move

Wilson’s New Basketball Tracks Players’ Every Move

Performance tracking sensors detect whether your game is on point.

Leah Gonzalez

Sporting goods company Wilson has developed a smart basketball that works with an app to track performance data and help players improve their game. The connected basketball has built-in tracking sensors and was created with technology that Wilson developed with SportIQ, a Finnish artificial intelligence firm.

The smart ball will allow players to see data like shooting percentage, the type of shots they make, how long it takes them to release a shot, where on the court they perform well, and more. With this device, Wilson hopes to help revolutionize the game by enabling players to track, assess and understand their performance on the court.


Tom Gruger, VP of Digital at Wilson, told Engadget that they started developing the ball two years ago and that their goal from the start was to “provide actionable data to players so their training could be more focused on ‘actual’ rather than ‘perceived’ performance.” The company also wants to bring the same technology to other sports and is reportedly “pursuing solutions in all of its primary sport categories.”

Pick up your own basketball when it launches this winter, and check out the clip below for a first-hand look at how Wilson’s device can improve your game.

Source: Engadget

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