Would you be able to do the #WorldsToughestJob?
Often times, we take for granted how good we have it at work. Ping pong tables (if you’re lucky), free coffee brewing in the kitchen, and benefits to cover our own health and that of our family. Now, imagine that your job required 24/7 commitment, had no vacations, no chairs, no sleep, and paid you zilch.
Without giving too much away, the team at Mullen has created a brand campaign that pays tribute to one of the most important people in our lives. The Boston-based agency posted a fake job description online for a “Director of Operations” position at a company called Rehtom Inc. The exact specifications were, well, pretty awful:
- Standing on your feet all day
- Working from 135 to unlimited hours per week
- Degrees in medicine, finance and culinary arts
- No vacations
- Work load increases on important holidays
- No time allocated for sleep
- Salary = $0
The job ad received 2.7 million impressions from paid ad placements, although a mere 24 people inquired. These lucky few got the chance to partake in what seemed to be a perfectly legitimate interview via webcam while their reactions were secretly recorded.
The pranked interviewees found out at the end of the chat that, much to their disbelief, there are billions of people who perform this back-breaking job every day: their own mothers. Created for Cardstore.com, the brilliant and now viral ad encourages viewers across the globe to appreciate and spoil their mom on Mother’s Day.
Watch the video from start to finish below:
[h/t] Ad Week