menu

Viral Video Reveals The Back-Breaking, Unpaid Job That Billions Of Women Do Every Day [Video]

Advertising

Would you be able to do the #WorldsToughestJob?

Lara Piras
  • 16 april 2014

Often times, we take for granted how good we have it at work. Ping pong tables (if you’re lucky), free coffee brewing in the kitchen, and benefits to cover our own health and that of our family. Now, imagine that your job required 24/7 commitment, had no vacations, no chairs, no sleep, and paid you zilch.

Without giving too much away, the team at Mullen has created a brand campaign that pays tribute to one of the most important people in our lives. The Boston-based agency posted a fake job description online for a “Director of Operations” position at a company called Rehtom Inc. The exact specifications were, well, pretty awful:

  • Standing on your feet all day
  • Working from 135 to unlimited hours per week
  • Degrees in medicine, finance and culinary arts
  • No vacations
  • Work load increases on important holidays
  • No time allocated for sleep
  • Salary = $0

The job ad received 2.7 million impressions from paid ad placements, although a mere 24 people inquired. These lucky few got the chance to partake in what seemed to be a perfectly legitimate interview via webcam while their reactions were secretly recorded.

The pranked interviewees found out at the end of the chat that, much to their disbelief, there are billions of people who perform this back-breaking job every day: their own mothers. Created for Cardstore.com, the brilliant and now viral ad encourages viewers across the globe to appreciate and spoil their mom on Mother’s Day.

Watch the video from start to finish below:

[h/t] Ad Week

+#advertising
+Advertising
+Education
+fashion / apparel
+financial services
+Mother's Day
+Mullen
+technology
+USA
+video
+viral video
+work
+Work & Business
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
Related Expert

Joe Fernandez

Advertising, Publishing, Technology

Cities january 20, 2017
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT january 19, 2017
Technology january 19, 2017
No search results found.