Survival Kits Help Creatives Get Through The Toughest RFPs [Pics]

Survival Kits Help Creatives Get Through The Toughest RFPs [Pics]

The Survival Kit is designed to help agencies survive stressful deadlines and other work-related disasters.

Leah Gonzalez
  • 13 may 2014

Creative and ad agencies are often faced with surprise situations in the work place, like a client asking for several major changes just hours before the project deadline or the power suddenly going out right when people are busy working on their computers.

Canadian creative studio Phoenix has created The Survival Kit, which is designed to arm agency folks who are facing deadlines, major presentations, and other stressful events at work with the basic tools to help them survive those situations.

The Survival Kit is available in three packages: The Overtime, The Presentation, and The Power Outage. Each kit comes complete with different items that make each situation that much easier.


The Overtime kit comes with items that are supposed to help people keep calm and stay focused so they can finish the work during extended hours. The kit includes a 150g pouch of Columbian black coffee with overtime indicators written on the bag, a flask, a mixtape with a 24-song USB key, earphones, a stressball, peanut butter energy bars, a badge that says “Don’t Disturb Me,” and a book by Paul Wilson on tips to keep calm.

The Presentation kit comes with items that are meant to help people prepare and give the best presentation they can. It includes stuff like pencils to take notes with during the presentation, a laser pointer, a USB, two bow ties to add style to one’s look during the meeting, an antiperspirant and deodorant stick, a small bottle of hand sanitizer, three Moleskine notebooks, a badge to motivate and keep the presenter confident, and a book by Philippe Lebreton and Marie-Claude Nivoix on the art of convincing.


The third kit, The Power Outage kit comes with objects that make being in the office without electricity so much more comfortable. It includes a deck of playing cards, a harmonica, candles, a pair of wool socks to keep warm, an LED flashlight, a pack of matches, a thermal blanket, a badge that says “Don’t Panic Everything Will Be Fine,” and the book The Call of the Wild by Jack London to show folks that they don’t need electricity to be happy.


The Survival Kit
[h/t]: Bless This Stuff


Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

Mobile Today

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Fashion Today

Beautifully Designed Watch Combines Hour And Minute Hand

Simpl said the collection was inspired by the design of ancient sundials


Get PSFK's Related Report: Future of Automotive

See All
Syndicated Today

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Related Expert

Asif Kapadia

Film Maker, Documentarian

Advertising Today

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry

Culture Today

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Today

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Op-Ed Today

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Today

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

Advertising Today

The Hottest Chip In The World Comes Packed In A Coffin-Shaped Box

The individually wrapped snack is made from the spiciest known chili

Mobile Today

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger


Future Of Work
Cultivating The Next Generation Of Leaders

Luxury Today

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

Work Today

Microsoft Wants To Help Workers Better Communicate With Their Coworkers

Project Sonoma is a new app designed to help employees chat and coordinate shifts with their associates

Advertising Today

Real-Time Data Used To Calculate The Brand Power Of Athletes

Brandtix has develope a digital platform with a complex algorithm that combines social media variables with player performance to predict the next A-list pros

No search results found.