menu

Air-Purifying Billboard Absorbs The Pollution Around It

Design

Eco-friendly signage in Peru generates more clean air than 1,200 trees.

Ross Brooks
  • 5 may 2014

Peru is developing at break-neck speed, but as construction continues, so too does the amount of pollution and related health conditions. Instead of contributing to the problem with the rebuild of their new campus, UTEC, an engineering college in Lima, decided to create a billboard with the help of ad agency FCB Mayo that sucks an unbelievable amount of pollution right out of the air.

The billboard, which uses thermodynamic processes to trap pollutants in a water filter, can clean roughly 100,000 cubic meters of air every day, which is equivalent to the output of 1,200 trees. Apart from it’s impressive environmental impact, which has an impact up to five blocks away, the billboard also acts as a real-world example of what students can learn to do at the college.


If there are any complaints, it would be that the billboard was designed to offset huge amounts of pollution being created by the construction of UTEC’s new campus, as opposed to being a pro-active approach. That being said, now that this kind of air-purifying billboard exists, it would be great to see it find a home in other cities around the world where pollution is an ongoing problem.

To sing the praises of UTEC, it’s also clear that the school has more than a fleeting interest in environmental design. Last year it designed a billboard that can convert water trapped in the air, into purified drinking water for local residents. In a city where it hardly rains and people get their water wells, which can often become polluted, the billboard was an ingenious way to make use of the 98% humidity.

Hopefully UTEC will continue to demonstrate it’s environmental prowess and come up with other great solutions that can be deployed around the world. If you’re interested, you can see how their previous project worked in the video below.

UTEC

[h/t] AdWeek

 

Design
Trending

How Indiegogo Is Becoming An Adult Product Destination

Retail
Home september 23, 2016

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

Automotive september 23, 2016

Slick GPS Navigator Gives Directions To Moped Riders

This small, round device attaches to a sideview mirror to display maps for safer traveling

Trending

Get PSFK's Related Report: Future of Automotive

See All
Home september 23, 2016

A Clock That Beautifully Manages Your Information Overload

The wall-mounted timekeeper is made to help people maintain focus and stay up to date with their appointments

Arts & Culture september 23, 2016

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

Related Expert

Anna Kaziunas France

Digital Fabrication, Coding

Design & Architecture september 23, 2016

Design Firm Adapts Childhood Homes For Unemployed Young Adults

The studio has unveiled three prototypes of transformed living spaces for people forced to move back in with their families

Health september 23, 2016

These Chocolate Squares Claim To Reverse The Aging Process

A group of researchers from Cambridge University have developed a candy bar that promises to give you a youthful glow

Cities september 23, 2016

Food-Producing Architecture Competition Seeks To Better Feed Cities

A design challenge in Copenhagen highlights the need and beauty of urban farming

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Health september 23, 2016

Wearable Monitors Sun Exposure To Prevent Sunburn

The clip monitors UV rays to make sure you're not receiving too much sunlight

Culture september 23, 2016

This Exhibition’s Crowning Jewel Is An 18k Gold-Plated Toilet

The piece, titled 'America,' is meant to raise questions about the country's wealth inequality

Culture september 23, 2016

Match Up With Dates On Tinder Based On Your Music Preferences

A new partnership with Spotify lets people pair up based on shared tastes in artists

Entertainment september 23, 2016

Capture, Cut Up, And Configure Your World In 360 Degrees

To meet a booming 360 and VR video-capturing industry, a multimedia software company bolstered its media editing suite for 360-video creation

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Advertising september 23, 2016

Buy Movie Tickets Directly From Your Facebook Profile

The new feature is part of a campaign from Fandango to further imbed social media into the ticket vendor's digital presence

Asia september 23, 2016

Co-Working Space Brings The Calming Atmosphere Of Nature Indoors

An architectural firm in China has designed a new type of shared office that prioritizes the natural environment

Retail september 23, 2016

Live Beacon Simplifies Cloud Sharing For Businesses

The battery-powered device and smartphone app allow anyone to send location-specific content without the hassle of code or hardware

No search results found.