University Yearbook Hides Bonus Content In Augmented Reality Features


University of Tampa produces first 3D yearbook.

Tiffany Nesbit
  • 1 may 2014

Contrary to popular belief, high school is not the best time of anyone’s life- but college just may be. Starting college is starting a journey of self discovery. We learn about our likes and dislikes, try different sports and clubs, fall in love and live away from home for the first time, decide on a career path, and learn how to use our voices. Yearbooks were created for the many of us who cherished that time, they are a way to help us hold on to all the memories we made. Seeing how yearbooks are a treasured item for many, it is surprising to know that throughout history, yearbook has stayed relatively the same. Until now.

People currently in college were truly born in the digital age. They use Google and JStor for research, having no clue what an encyclopedia or periodicals are, and can’t fathom life without a computer or a cell phone. This line of thinking has led to a decline in yearbook production and purchases, causing some universities and high schools to do away with them all together. Others, still, have chosen to create digital yearbooks, providing graduating students with a PDF or website address where they can locate mementos of their glory days. Donny Murray, Editor-in-Chief of the University of Tampa‘s yearbook, The Moroccan, has decided to blend the two.


In the video below, Murray says that he wanted to maintain the print form, but also add some digital content. What he wound up deciding to do, is create an augmented reality component to the yearbook. Certain pages will have a ‘3D Yearbook’ logo, which can be scanned like a QR code by an app on your mobile phone. Your phone will then pull up videos, images, and slideshows. If you scan someone’s face you can leave them a five second shout-out, and if you scan a sports page you can pull up statistics from that season. This integration of technology within print adds a new level to yearbooks, allowing them to come alive off the page.

This year’s Moroccan was published by Walsworth Publishing Company, who worked in collaboration with Aurasma- the creators of the app used with the yearbook. This is the first edition of the yearbook to have an augmented reality component, but it is an idea that could easily catch on.

University of Tampa
[h/t] Augmented Reality Trends


Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Brand Development Today

Swipe Left On A Dating World Built To Keep You Single And Disconnected

Hinge's VP of Marketing Karen Fein tells us about the service's daring ditch of the swiping culture that's designed to attract advertising revenue, not meaningful connections

Arts & Culture Today

Marvel Comic Tells The Story Of A Heroic Syrian Mother

Madaya Mom is the true tale of a family trapped inside a town for over a year


Get PSFK's Related Report: Future of Automotive

See All
Retail Today

Brooklyn Cafe Lets Customers Pay By The Hour, Not By The Cup

Glasshour is an establishment that provides free coffee and pastries and charges for the time guests spend there

Technology Today

Electric Spoon Changes The Way Food Tastes

The Taste Buddy is being developed to manipulate your taste buds and make everything more delicious

Travel Today

Bike Path In Poland Can Glow For 20 Years Using Solar Power

Cyclists can follow the shimmering blue lanes for better safety each time they ride

Technology Today

Open-Source Toolkit Lets Communities Build Their Own Street Furniture

The Wikiblock database contains 30 blueprints of different neighborhood fixtures including benches, bus stops, and kiosks

Food Today

Tiny Pub Only Has Space For Three People

Make Time For It is a small London pop-up bar that encourages conversation without the distraction of technology


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Today

Community Builder: How to Hack Slack

Claire Wasserman, Founder of Ladies Get Paid, describes how she's using an internal team communication tool to build a network of thousands

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Advertising Today

This Beer Was Brewed Just For Scotch Drinkers

Highland Park Scotch Whisky & Sixpoint Brewery have teamed up to create two limited-edition pairings for New York City boilermakers

Mobile Today

Let An AI Librarian Help Sort Your Digital Bookmarks

A new app uses machine learning to help organize your virtual life

Mobile Today

Pizza Hut Tattoo Lets You Place An Order From Your Body

The latest gimmick from the fast-food chain is a tattoo-like sticker that lets customers get delivery with a simple tap on their arm

Travel Today

Reinvented Bicycle Inspired By Supercar Design

The yellow bike based on a Lamborghini has sharp edges and an aluminum alloy frame

Health Today

Health Platform Gives Perspective On Your Weekly Habits

Gyroscope is a new wellness app that works by amalgamating data about your life into beautifully designed visuals

Beauty Today

Korean Beauty Brand Uses VR To Let Customers Pick Their Ingredients

Innisfree created a unique experience for its Shanghai Disneyland customers with a virtual reality trip to select what goes into their purchase

Arts & Culture Today

3D-Printed Creations Resemble Floating Paper Outlines

Japanese design firm Nendo's exhibition features works that look like sheets of material being folded, torn, and crumpled

Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

No search results found.